Development status of Dehong Coffee Industry _ cultivation of Dehong Coffee _ what is the quality of Dehong Coffee

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The unique natural conditions of Dehong Prefecture have created the outstanding quality of small grain coffee. Its rich and mellow aroma and unique flavor have been rated as one of the best quality coffee in the world by international famous coffee manufacturers such as Nestl é and Starbucks.

● planting situation

Dehong is one of the earliest areas in China to introduce coffee. It was introduced from Myanmar to Ruili in 1914 and introduced to the farm in the 1960s, but it was not successful. Since the reform and opening up, with the promotion and support of the "18" biological project in Yunnan Province, especially in 1998, the provincial government issued the "opinions of the people's Government of Yunnan Province on accelerating the Development of Coffee Industry" (Yunzhengfa [1998) 116). It was proposed to further strengthen the cultivation of the coffee industry, and the coffee industry in Dehong Prefecture ushered in the spring of development.

Dehong coffee cultivation is mainly driven by the leading enterprise Hougu Company. by the end of 2016, Dehong Coffee planting area accounted for 20% of the national area, which is the only "Ruili Coffee Germplasm Resource Garden of the Ministry of Agriculture" in the country. at the same time, it also has strong coffee engineering, technology research centers and other scientific research institutions. By 2016, the planting of 220000 mu of coffee in Dehong Prefecture has led more than 60, 000 households and nearly 300000 farmers to increase their income and become rich, realizing an agricultural output value of 1 billion yuan and an industrial output value of 1.5 billion yuan, which has formed an industrial system from planting, processing and marketing.

Present situation of ● processing

The processing of Dehong coffee is mainly carried out by Hougu Company. in 2004, the company began to research and develop a series of coffee products and entered the coffee industry; in 2007, it began to build an instant coffee powder factory, and so far the company has built five primary processing plants with an annual production capacity of 80000 tons of coffee rice; after September 2008, the first 3000 tons of instant coffee powder production line was put into full production.

The construction of 10000 tons of instant coffee production line began in November 2009 and was completed on May 27th, 2011. after commissioning, it was gradually put into production in September 2011. This production line is located in Padi District of Mangshi Industrial Park, covering an area of 240mu, with a total investment of 463 million yuan, including fixed assets of 300 million yuan and output value of 800 million yuan. The project mainly has three instant coffee production lines, forming an annual production scale of 10000 tons of instant coffee, including 2000 tons of spray-dried instant coffee, 4000 tons of freeze-dried instant coffee and 4000 tons of condensed granulation instant coffee. 300 cans of coffee beverage production line per minute. The company's sophisticated processing technology is mature, the company's main products are coffee beans, instant coffee powder, Hougu series "three-in-one" coffee.

The company's products have passed the certification of ISO9001:2008 International quality Management system, GAP Certification (Global good Agricultural practices), 4C (General Management rules of International Coffee Community), UTZ (International quality Coffee), HACCP (Food Safety Management system), Green Food, Organic Food conversion, etc.

Sales status of ● products

Great breakthroughs have been made in export and domestic sales since 2010. At home, it is mainly sold to Shanghai, Beijing, Shenzhen, Hangzhou and other cities; abroad, it is mainly sold to 23 countries and regions, such as Germany, Britain, Spain, South Korea, Singapore, Japan, the United States and so on.

Development practice of Dehong Coffee Industry

Led by ● leading enterprises

The development of coffee industry in Dehong Prefecture mainly depends on the drive of Hougu Company. Hougu Coffee Co., Ltd. is the only national key leading enterprise in agricultural industrialization in the national coffee industry.

The party committee of ● attaches great importance to it.

Provincial and state governments and relevant departments attach great importance to and support the development of coffee and formulate relevant support policies to support the development of the industry. For example, the opinions of the people's Government of Yunnan Province on speeding up the Development of Coffee Industry in 1998 (Yunzhengfa [1998) 116) and the opinions of the people's Government of Dehong Prefecture on speeding up the Development of Coffee Industry in 2010. Provincial and state leaders have visited Hougu Company many times to inspect and guide its work, giving great encouragement and support to Hougu Company.

Scientific and effective operation and management of ● enterprises

Pay attention to the base construction: in the base construction, lease the idle land in the hands of farmers, and then return it to farmers to grow coffee, so as to effectively solve the difficulties of lack of land and farmers' lack of funds in the construction of enterprise bases. it is a good experience of optimizing and integrating land, labor, capital and other factors into superior enterprises.

The predecessor of "Asian Coffee Annual meeting" is China Mangshi (International) Coffee Culture Festival, which is held once a year. Up to now, China Mangshi (International) Coffee Culture Festival has been successfully held for 5 times. At the Fifth China Mangshi (International) Coffee Culture Festival in 2015, it was decided by the members of the China-ASEAN Coffee Professional Cooperation Committee that the China Mangshi (International) Coffee Culture Festival was upgraded to the Asian Coffee Annual meeting in 2016. Mangshi, Dehong Prefecture, which has a powerful coffee industrial park, has been confirmed to be the permanent venue of the Asian Coffee Annual meeting.

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