The present situation of Coffee Industry in Pu'er City _ Pu'er Coffee background characteristics

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Yunnan, "the south of colorful clouds", is beautiful and poetic. People in the coffee industry should also know that Yunnan is the most important coffee industry region in China, and Yunnan Pu'er has won the reputation of "the coffee capital of China." all kinds of coffee competitions and coffee events will be held here, and the "coffee capital" is well-deserved.

Yunnan has the largest coffee planting base in China. At present, the planting area of coffee is close to 1 million mu, which greatly exceeds the previous overall planning, and the whole coffee industry in China is showing a positive upward trend. From the beginning of most exports, to the current exports are basically the same as domestic demand, China's coffee consumption culture is gradually accepted by consumers, and in the continuous increase every year.

Starbucks and Nestl é are brands that occupy a special position in China's coffee market. It has to be said that years of brand development and market experience have always made them one step ahead of others. At the beginning of the development of Yunnan coffee planting industry, the two brands chose to contact and cooperate one after another to take a look at their "love and hate" with Yunnan. You will know how this market choice has promoted the development of their brands in the Chinese coffee market.

Years of market experience has enabled Starbucks and Nestl é to foresee the trend of China's coffee market, which is the support of their great efforts to invest in the coffee planting industry chain in Yunnan, and has also achieved their success in the Chinese coffee market. Success is always multifaceted, but from one aspect, we can judge the strategic vision and market value of a brand.

Pu'er City actively promotes coffee export, promotes the internationalization level of coffee industry, and establishes a national coffee industry well-known brand demonstration zone. Last year, one coffee enterprise in Pu'er City passed the world fair trade certification, one enterprise passed the ecological origin protection assessment, and coffee was exported to 26 countries (regions). From January to February this year, Pu'er City exported a total of 35 batches of coffee beans, 2254.8 tons, worth 5.2771 million US dollars.

In order to improve the quality and international competitiveness of exported coffee, Pu'er entry-exit Inspection and Quarantine Bureau brings all export coffee enterprises into the scope of daily supervision, regularly goes deep into the guidance of coffee enterprises, and helps enterprises to establish a quality management system, so that enterprises from coffee planting, management, picking, processing, warehousing to packaging and other links are in strict accordance with the relevant control system.

In order to reduce the export burden of enterprises, the inspection and quarantine departments shall be exempted from inspection and quarantine fees for export coffee. Actively cooperate with the customs to implement the "one-time declaration" model, the same batch of customs clearance goods only need to make a declaration on the "one-time declaration" system, they can be sent to the inspection and quarantine business platform and the customs business platform respectively. With the implementation of the paperless customs clearance mode, the customs clearance process can be completed by virtue of the customs order number generated by the CIQ2000 system, and the efficiency of customs clearance is significantly improved.

In December last year, the National Coffee testing key Laboratory in Pu'er City was completed and accepted. After various follow-up work, it is expected to be put into use by the end of this year. According to reports, the laboratory will be equipped with a series of advanced equipment, which can detect more than 180 items such as pesticide residues and heavy metals, and the detection ability will cover food senses, chemical pollutants, phytosanitary, and other disciplines and fields. it will fill the gap in the lack of coffee laboratories in China, provide strong technical support for the development of Pu'er coffee and Yunnan coffee industry, and improve the international voice.

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