The Green rise of Pu'er Coffee Industry _ Pu'er Coffee background _ Pu'er 's best coffee is …...

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From scratch, from small to big, from weak to strong, 40 years of reform and opening up, it is 40 years of rapid development of Pu'er coffee industry. As of 2017, Pu'er coffee has a planting area of 789000 mu, a coffee bean output of 58600 tons and a total output value of 2.469 billion yuan. Pu'er coffee has become one of the "troika" that promotes the economic development of Pu'er, and has achieved the rise of the "coffee capital of China". With the successful holding of major international coffee events in Pu'er in recent years, the world has "smelled" the mellow aroma of Pu'er coffee. "Pu'er coffee, global sharing" has become an irresistible development trend of Pu'er boutique coffee.

The spring breeze of reform brings the "seed of technology".

At the beginning of reform and opening up, only Menglian, Jiangcheng and other places introduced more than 100 mu of coffee sporadically. From 1988 to 1989, after inspecting the coffee industry of Dehong and Baoshan, more than 6 million coffee seedlings were cultivated and the first coffee bases were built, but the lack of coffee planting, management and production technology has become the key to restrict the development of the industry. Riding on the spring breeze of China's reform and opening up, in February 1989, a delegation from the general manager of the Swiss Nestle Coffee Company and Belgian coffee experts went to Simao to conduct a special inspection on coffee production, and cooperated with the Simao Regional Administration to train producers in seedling cultivation, reclamation, planting, and primary processing techniques free of charge, and the "seeds" of technology took root in Pu'er.

At that time, the Simao District Administration also held several working meetings on the development of coffee production to solve the problems of marketing and price that the masses were most concerned about, and signed a 13-year coffee production purchase and marketing contract with the Sugar Tobacco and Wine Company of the Guangdong Dongguan Municipal Bureau of Commerce, setting a guaranteed floor price. In 1990, the area of Pu'er coffee has reached 37000 mu, ranking first in the province. Pu'er coffee is gradually moving towards the road of scale and industrialization. At that time, Pu'er coffee was generally praised and praised at home and abroad because of its strong but not bitter, fragrant but not strong, rich fat and slightly sour taste. London International Coffee Market, Nestle, McDonnell and other international famous coffee companies do not hesitate to praise Pu'er coffee and regard Pu'er coffee as "the best quality coffee". The policy dividend brought about by the domestic reform and opening up to the outside world has benefited the people in the border areas, and the production and living standards of farmers have been significantly improved.

Open the spring breeze and blow the "flower of industry"

The data show that in 2012, the coffee planting area of Pu'er City reached 600000 mu, with a coffee output of 36500 tons and an output value of 900 million yuan, becoming the coffee production area with the largest planting area, the highest output and the best quality in the country at that time and the main distribution center of coffee trade. China Fruit Circulation Association officially named Pu'er as "Coffee Capital of China". In 2014, Yunnan Coffee Trading Center settled in Pu'er. All parties work together to create an international coffee trading platform and industrial service platform based on Yunnan, facing the whole country and radiating Asia, comprehensively enhance the strength and competitiveness of Yunnan coffee industry, and drive the vast number of farmers and enterprises to increase their income and become rich. to make positive contributions to characteristic agriculture on the Yunnan plateau.

There is no shortage of likes in Pu'er coffee. In recent years, it has become the most popular regional public brand of Chinese agricultural products and the most valuable regional public brand of Chinese agricultural products with the most investment value; the geographical indication products of Chinese and European agricultural products, AQSIQ approved Pu'er City to establish a demonstration zone for well-known brands in the national coffee industry. In March 2017, Pu'er coffee became one of the top 10 agricultural regional brands in China with a brand value of 11.136 billion yuan.

In the new era, Pu'er coffee industry is helping farmers shake off poverty and become rich with its strong driving force. According to the latest data released by the Yunnan Provincial Department of Agriculture, Yunnan's coffee output reached 136000 tons in 2017, accounting for more than 95 percent of the country's coffee production. Among them, half of Yunnan's coffee output comes from Pu'er producing areas, with an output value of 2.469 billion yuan, which has greatly led our city's coffee farmers to shake off poverty and become rich, and they have reaped great achievements brought about by reform and opening up.

The rise of coffee industry starts again

Chinese coffee looks at Yunnan, Yunnan coffee looks at Pu'er. In 2017, more than 80% of the coffee beans produced in Pu'er were exported to more than 30 countries and regions, including the United States, Germany, France, Japan, South Korea and Saudi Arabia. In 2018, the first Pu'er International Fine Coffee Expo, the third Yunnan Coffee Raw Bean Competition and other coffee events with considerable specifications and international influence were held in Pu'er, which greatly promoted the integration of Pu'er coffee industry with the world. With the continuous promotion of the construction of "Belt and Road Initiative", the opening door of our country will open wider and wider, and Pu'er coffee will usher in a better development. By 2020, the planting area of coffee in the city will reach 1 million mu, the annual output of coffee beans will reach 100000 tons, and the total output value of coffee will reach more than 10 billion yuan, which will write a new chapter for Pu'er to achieve catch-up and green rise.

At present, Pu'er has established the National seed Project of the Ministry of Agriculture, Yunnan Province, including seedling breeding base, coffee trading center, coffee product quality supervision and inspection center, coffee research center and coffee meteorological service center. plan the development of coffee industry with the concept of modern agriculture, adhere to the development path of characteristics, scale, standardization, industrialization, brand and internationalization, and make the coffee industry bigger, stronger and more refined. We will build Pu'er into a raw material base for high-quality coffee beans in the world, the largest coffee finishing base in the country, and a coffee logistics center and trade center.

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