Introduction of Pu'er Coffee Brand: history, Market value and Award-winning Honor of Pu'er Coffee

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Pu'er is a beautiful and rich land with superior ecology and rich resources, which is the golden area of coffee cultivation in the world.

Compared with tea and cocoa, coffee has more stringent planting conditions and requirements. It is only suitable for growing in the tropics and subtropics between 25 degrees north and south latitudes.

Fortunately, Pu'er is just within this range, and at the same latitude as the world-famous coffee growers such as Jamaica and Colombia, Pu'er is the golden zone of coffee cultivation in the world.

In recent years, Pu'er City is more and more aware of this, the government began to use coffee as another brand logo in addition to Pu'er tea, and achieved remarkable results.

History

According to textual research, at the end of the 19th century, coffee was introduced into China from Arabia and planted in Taiwan, Yunnan, Hainan and other places. Since then, Pu'er has become one of the earliest areas in Yunnan to grow coffee.

In recent years, Pu'er has successively carried out the construction of biodiversity ecological coffee garden, water drop irrigation to increase the yield of coffee by 30% per mu, organic coffee experiment, variety comparison experiment, and provide matching experiments on the processing process of certain coffee species and fresh fruits. Thousands of coffee experts and merchants from more than 10 countries have visited, exchanged and studied in Pu'er.

Market value

After decades of development, Pu'er City has become the core industrial area and trade distribution center of coffee with the largest planting area, the highest yield and the best quality in China, and has established the leading position of domestic small-grain coffee production. The world coffee giants Nestl é and Starbucks have joined forces with Pu'er to carry out strategic cooperation, which has opened the curtain of Pu'er coffee fragrance floating in the world.

From January 29 to 31 this year, the first Pu'er (International) Fine Coffee Expo will be held in Pu'er City. As a coffee professional exposition with the brand name of "International" approved by China's Ministry of Commerce, this is the first international and high-standard coffee exposition in the domestic coffee field, known as the "Davos" Forum of China's coffee industry. we also hope that Yunnan Pu'er coffee will become better and better.

Award-winning honor

Although Pu'er coffee can not win in quantity in the international market, it has excellent internal quality and is recognized as a first-class product by the International Coffee Organization (ICO). And the world-famous Nestle Coffee Company recently launched the top brand-Nestle Fine Coffee (Limited Edition), whose raw beans are Pu'er 's high-quality Arabica coffee.

And Japan's Dayinam Comprehensive Investment Co., Ltd. (Beijing Jiyiou Coffee Co., Ltd.) also wants to hype Pu'er coffee like Jamaican Blue Mountain Coffee. The coffee of Pu'er has become well-known in the world.

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