How is the quality of Pu 'er coffee beans_Pu' er coffee characteristics_Pu 'er coffee prices

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On March 15, the 3rd Yunnan Coffee Green Bean Competition and the 6th Pu 'er Coffee Green Bean Competition ended in Pu' er City. 62 enterprises or individuals from various producing areas in Yunnan formed 123 teams to participate in the competition with their selected coffee green beans.

This is another international coffee event successfully held in Pu 'er City after the first Pu' er International Fine Coffee Expo was held in January. The Fine Coffee Expo attracted 132 high-quality enterprises from 13 countries and regions to participate in the exhibition; 92 top coffee quality appraisers from many countries participated in the cup evaluation. This year, Pu 'er coffee will also appear in a number of professional activities held in the European Union, Asia, the United States and other regions and countries to show the elegant demeanour of Chinese coffee.

Quality meets international standards

"The quality of Pu 'er coffee beans has begun to meet international standards." The judge who participated in the Yunnan Coffee Bean Competition for three consecutive times said. "This year's coffee beans taste cleaner than previous ones, and the brown sugar flavor and berry flavor of the coffee beans are impressive. A lot of the beans I drank this year were ripe and full, and could be called AA. Most of the final Bean scores were between 83 and 85."

Shu Yang, general manager of Yunnan International Coffee Trading Center, introduced that the coffee green bean contest was strictly evaluated according to SCA (Fine Coffee Association) scoring rules, and finally ranked 12 Yunnan good coffee green beans entering the final. The judges evaluated the coffee in the form of cup test, including 10 items of dry and wet aroma, flavor, aftertaste, acidity, mellow degree, consistency, balance, cleanliness, sweetness and comprehensive score to score the green coffee beans, and tested the production capacity and product consistency of Yunnan fine coffee through the competition.

"It's an honor to have a professional evaluation with judges from the United States, Japan, Korea and China." Liu Haining, judge of the coffee green bean competition, believes that since the open recruitment of judges for the preliminary competition, the competition has received extensive attention and strong support from the coffee industry. A total of 92 coffee tasters from different countries and regions have been registered. From the registration of judges, it can be seen that the industry pays more attention to Yunnan coffee and Yunnan coffee green bean competition every year than every year.

Competition judge Xie Xing from Chongqing City, he said that this Pu 'er trip made him unforgettable: "I have a great interest in Yunnan coffee, every bean search trip has a great harvest." Yunnan Green Coffee Bean Competition is an annual coffee feast and a good opportunity for global coffee people to gather, communicate and trade cooperation. I can't miss it." In his view, Pu 'er coffee quality has become better and better in recent years, and has now formed a complete coffee industry chain from planting to processing. "Pu 'er coffee has been exported to more than 30 countries in America, Europe, Asia and other regions. It can be said that Pu' er coffee is currently in a period of vigorous development. Especially in the case of low commercial coffee prices in Yunnan this year, Pu 'er Fine Coffee has highlighted its bargaining power and market docking ability. He hopes that more Pu 'er coffee varieties will be successfully tested in the future and surprise the world.

Be strong and be the capital of coffee

Cui Shaopeng, judge of the Coffee Green Bean Competition, comes from Baoding, Hebei Province. The R & D team of Central Cloud Coffee led by Cui Shaopeng has been committed to the R & D and promotion of Yunnan coffee products. In addition to boosting the development of Yunnan fine coffee, Cui Shaopeng also gives full play to the flavor advantages of Yunnan coffee to develop commercial blended coffee beans meeting the market demand, striving to improve the utilization scenario of Yunnan commercial beans and improve the overall quality of Yunnan coffee.

"So many coffee experts gathered in Pu 'er, which is proof that the market is optimistic about Yunnan coffee. The planting structure, quality improvement and market expansion of Yunnan coffee will continue to accelerate and improve."

With the increase of batches of Pu 'er coffee characteristic manors, especially the completion and operation of Yunnan International Coffee Trading Center, Cui Shaopeng believes that Pu' er coffee will have a wider and wider way to the world, and the coffee industry will certainly develop better and better.

As early as more than 100 years ago, French missionaries introduced coffee to Lancang County, Pu 'er City, starting the Pu' er coffee journey. More than 30 years ago, Pu 'er coffee entered the stage of industrialization development. In recent years, Pu 'er has perfected the scientific and technological support system, actively promoted the international quality control system, encouraged and supported coffee enterprises, coffee professional cooperatives and coffee growers in the city to carry out coffee garden certification, established and improved industrial development services and management mechanisms, and promoted the development of coffee industry.

In 2014, Pu 'er became the "National Famous Brand Demonstration Zone for Coffee Industry", and in 2015, Pu' er Coffee won the title of "Regional Public Brand of Chinese Agricultural Products with the Most Investment Value". Pu 'er, which has the reputation of "Coffee Capital of China", is also the core producing area of Yunnan coffee. In 2017, Pu' er coffee planting area is 789,000 mu, coffee bean output is 58,600 tons, and the total output value is 2.469 billion yuan. At present, more than 80% of Pu 'er coffee has been exported to more than 30 countries such as the United States, Germany, France, Japan and South Korea. In March 2017, Pu 'er Coffee became one of the top 10 agricultural regional brand values in China with a brand value of 11.136 billion yuan. Pu 'er has become China's largest area, the highest output, the best quality of coffee production and trade distribution center.

Lu Ping, deputy secretary of Pu 'er Municipal Party Committee, said that Pu' er adheres to the combination of "introducing","finding out" and "going out", strives to build an international, large-scale, standardized, industrialized and branded development path for Pu 'er coffee, builds Pu' er coffee brand, improves the quality and value of Yunnan and even Asian coffee producing areas, and becomes a "coffee capital of China", promoting Pu 'er coffee to the whole country, integrating into the world, and sharing the bright future of Pu' er coffee.

Display the image of "Chinese coffee"

Yunnan International Coffee Trading Center, headquartered in Pu 'er City, is one of the important organizers from Coffee Expo to Green Bean Competition. The trading center not only provides a good opportunity for coffee people from all over the world to gather and communicate, but also builds a platform for publicity and display of Pu 'er coffee, enhances the influence of Pu' er brand, and broadens the channels for selling coffee to Pu 'er coffee farmers and coffee enterprises.

Yunnan International Coffee Trading Center is the only coffee-producing public service platform built by the provincial party committee and provincial government and Pu 'er municipal party committee and municipal government. Shu Yang, general manager of the trading center, said: "Yunnan Coffee Green Bean Competition, as an important competition for the development of coffee industry, is held in Pu 'er, where the planting area and output account for more than 50% of the total coffee area and total output in China. This is an important activity for green bean display, market docking and popularity enhancement."

Shu Yang introduced that the 2018 Global Fine Coffee Expo will be held in the United States. The trading center will bring the top 12 winning beans of this green bean competition to the exhibition and use them for the tasting beans of the China Fine Coffee Special Cup Test Conference during the Expo. This marks that China's coffee industry represented by Yunnan coffee officially ranks among the forest of coffee producing areas in the world.

Yunnan International Coffee Trading Center has always focused on building an international service platform including planting production, processing technology, electronic trading, warehousing, logistics, import and export trade, standard system construction and other links in Yunnan coffee producing areas. It hopes to build a fair, open and just international exchange and trade platform for the vast number of coffee farmers, coffee enterprises and domestic and foreign markets in the producing areas through high-quality services and professional operations, so as to promote the closer integration of Yunnan coffee industry with the world. To realize higher industrial value and sustainable development of Yunnan coffee.

"With the strong support of relevant government departments and the concern of coffee industry people at home and abroad, the development of Yunnan coffee industry is moving towards brand, boutique and international development." Yunnan, as an emerging global fine coffee producing area, is attracting attention from all walks of life and attracting more and more attention from all over the world." Shu Yang said. The trading center assists the transformation and upgrading of Yunnan coffee industry, enabling more and more Yunnan coffee to enter the international boutique market with high quality and good price. The trading center has more than 1000 supplier member enterprises from Pu 'er, Dehong, Baoshan, Lincang, Xishuangbanna and more than 2000 domestic and foreign coffee buyer member enterprises, becoming the window for Yunnan coffee to go to the whole country and the world.

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