Where to sell coffee in Baoshan _ the development status of Baoshan small-grain coffee industry _ where is there coffee in Baoshan, Yunnan?

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As a major agricultural province in China, Yunnan has unique geographical and climatic advantages, and there are countless small resources on Yunnan land. What the editor wants to introduce to you today is coffee, a small resource product that has nothing to do with Yunnan at first glance.

Yunnan small grain coffee has a long history, with the development of tourism in Yunnan, this unique small resource has gradually come into everyone's attention. There are many farms growing coffee beans in Yunnan, and the coffee garden in Baoshan is a typical one.

Lujiang Dam in Longyang District of Baoshan City, which is full of light and frost-free all the year round, is one of the typical subtropical dry and hot valleys in China. In the middle of winter, the coffee all over the mountains will be ripe and enter the picking season, and the red and green coffee beans are loaded with branches, which is particularly gratifying. Due to the influence of the geographical factors of Gaoligong Mountain, the small grains of coffee grown here absorb the essence of the sun and the moon all the year round, collect the aura of heaven and earth, and become famous for its high quality.

Small coffee beans in the mature stage

Baoshan small-grain coffee is the earliest product in line with the market and the international market. It has been rated as the best coffee in the world by world-class coffee experts for many years, but it has encountered bottlenecks in the process of development. As most of the primary processing of peeling and degumming is completed by the farmers themselves, it is difficult to unify the technology and quality standards, resulting in different quality of the newly processed coffee beans, thus affecting the price. To this end, some enterprises actively adjust the industrial structure, committed to take the boutique coffee route, the introduction of peeling and degumming all-in-one machine, greatly improve the initial processing level of coffee, but also get a larger market and profit space.

There are many brands of small grain coffee in Yunnan.

Baoshan Coffee, which has witnessed resplendence and walked out of the trough, has never been so disturbing and expectant as it is today. Some people do not see the hope of development in the entanglement, and reluctantly dig up coffee trees for more than 20 years and plant vegetables and fruits with faster economic benefits; some people are looking forward to exploring new ways to cultivate better quality coffee seedlings, expand the coffee business area, and revive the glory of Baoshan small-grain coffee.

Yunnan small grain coffee

Today's Baoshan small grains of coffee after the baptism of time, precipitated into a more mellow taste and culture. Today, the editor will join you in digging and thinking about the past, present and future of Yunnan small-grain coffee.

The "glory days" of small grains of coffee

The history of growing small grains of coffee can be traced back to the last century. In 1952, Yunnan Provincial Institute of Tropical and Subtropical Economic crops successfully planted coffee in Lujiangba, Baoshan City, and in 1956, the state-run Lujiang Farm introduced Arabica varieties to Lujiangba. It is the earliest area of large-scale cultivation and industrialization development in Yunnan Province.

Small grains of coffee soon took root in Baoshan, which is closely related to the unique local climatic conditions. Lujiangba is located in the dry and hot valley, with distinct dry and wet seasons, no severe cold in winter and no heat in summer. October to April is the dry season, with low humidity and large temperature difference between day and night, which is conducive to the accumulation of dry matter; from May to September is the wet season, high humidity, cloudy days, few sunshine, small temperature difference between day and night, which is conducive to the growth of small-grain coffee.

Lujiangba, Baoshan City, Yunnan Province

As early as 1958 at the International Coffee tasting Conference held in London, England, Baoshan Coffee was rated as first-class and famous all over the world; in 1980, the South Asian Hot Zone Office of the State Council listed Baoshan as one of the national coffee production bases; in 1984, it was praised by Chinese and foreign coffee experts as "the crown of Chinese coffee". At the first China Agricultural Expo in 1992, the coffee selected by Lujiang won the highest award. In 1993, he won the "Eureka" gold medal at the World Coffee Competition held in Brussels, Belgium. For many years, Baoshan small Coffee is famous for its good quality and has been rated as the best coffee in the world by world-class coffee experts. A series of honors have witnessed the process of Baoshan becoming the best coffee producing area and important production base in China.

In 2010, the geographical indication product protection of Baoshan small Coffee successfully passed the expert review of the AQSIQ. It was the first successful geographical indication protection product in Yunnan Province that year, and the first approved protection product in Baoshan City. This honor not only fills the gap of Baoshan geographical indication protection products with intellectual property rights, but also lays a foundation for the development of Baoshan coffee industry.

Baoshan small grain coffee tree

At present, in the dry and hot valleys of the Nujiang and Lancang River basins in Baoshan, small grains of coffee are planted in more than 20 hot towns in the city. As of last year, the planting area of Baoshan coffee was 260000 mu, with a total output of 35000 tons, with an output value of 1.01 billion yuan, ranking third in the province and second in total output. Baoshan small grain coffee has been exported to Britain, France, Spain, Canada, the United States, Russia and other countries, and entered the Thai market for the first time, earning more than 30 million US dollars from exports, which is generally praised by foreign customers. At present, coffee is the agricultural product in Baoshan that earns the most foreign exchange and sells the most online.

Dilemma: large output but weak brand

Due to the superior natural geographical and climatic conditions, Yunnan small-grain coffee is favored by foreign businessmen for its excellent quality, and the export volume accounts for more than 50% of the country's coffee exports, ranking first in the country. But for a long time, 90% of the exports are low-priced raw coffee beans and lack of national well-known brands.

Reviewing the development history of Baoshan small-grain coffee industry in the last century, it has mainly experienced four stages: the initial stage in the 1950s, the decline stage from the early 1960s to the late 1970s, the restart stage in the late 1980s and the rapid development stage in the mid-1990s.

Data show that in the late 1980s, with the assistance of the United Nations Development Program in Yunnan and the participation of Nestl é, McDonnell and other specialized coffee production groups, coffee prices heated up, with coffee beans up to 30 yuan per kilogram. Baoshan small-grain coffee started again. By 1997, the planting area of coffee in Baoshan City was nearly 30,000 mu.

Small grain coffee plantation

But the good times did not last long. In 2002, when coffee was harvested and sown, the price of coffee fell to a low point because of the oversupply in the international market, and coffee beans fell from 20 yuan per kilogram to 7 yuan per kilogram. In 2003, Baoshan small grain coffee was hit by SARS, and the price fell all the way to 5 yuan per kilogram, falling below the cost price, and the farmer was miserable. The depressed price continued to take a turn for the better in 2004, and the price reached its peak in 2010, with 42 yuan per kilogram of coffee beans and an output value of nearly 10,000 yuan per mu. Prices have since experienced another round of decline.

Baoshan small Grain Coffee, which is the earliest product in line with the market and the international market, is experiencing a roller coaster. In their decades of cultivation, many farmers have experienced rising coffee prices-planting trees, falling prices-and the pain of cutting down trees, always following the market and unable to keep pace with the market. Among the comparative benefits, some farmers who have no hope have dug up the coffee trees that have been planted for more than 30 years and planted more profitable vegetables and fruits.

Why can't high-quality Baoshan small grains of coffee bring considerable benefits? The reason is that Baoshan small grain coffee is a buyer's market rather than a seller's market.

Coffee growers are mainly farmers, and the initial processing method of Baoshan small-grain coffee lags behind. At present, most of the primary processing of peeling and degumming is completed by the farmers themselves, so it is difficult to unify the technology and quality standards, resulting in different quality of the newly processed coffee beans, thus affecting the price.

From the perspective of product structure, although there are more than 60 enterprises and cooperatives engaged in coffee production and processing in Baoshan, there is a phenomenon of "scattered and weak" and has not formed an influential brand, resulting in raw beans, the main export product of coffee in Baoshan Coffee. It accounts for 90% of the total output, and only about 10% of the commercial beans enter the field of deep processing. The price of coffee beans is controlled in the hands of the buyer's market. Baoshan small grain coffee has no say and small profit margin, so it can only do wedding clothes for others.

Future: broad market prospect

According to the relevant data of the coffee industry, compared with the global average growth rate of 2%, China's coffee consumption is growing at an astonishing rate of 15% a year, making it the most potential coffee consumption country in the world. China's coffee industry has huge room for development in the future.

Opportunities are in front of us. In the future competition in the coffee industry, how can Baoshan small Coffee get further development?

In recent years, with the joint efforts of the party committees and governments at all levels, relevant departments, leading enterprises and the majority of farmers and the pull of domestic and foreign markets, Baoshan City has developed in the direction of "scale, industrialization, standardization, brand and ecology". Committed to building the coffee industry into an advantage industry for increasing farmers' income, getting rich in rural areas and increasing agricultural efficiency.

Coffee bean drying field

For many years, Baoshan has been strengthening the scientific and technological support for the cultivation and processing of small-grain coffee, supported by the scientific and technological projects of the Provincial Department of Agriculture, the Provincial Department of Finance, the Provincial Department of Water Resources and the South Asia Office of the Ministry of Agriculture. Land management, farmland irrigation, standardized cultivation, standard garden construction, shade planting, introduction of new varieties, integrated control of diseases and insect pests, integrated processing of peeling and degumming were carried out. It has laid the foundation for the development of coffee industry.

Irrigation of coffee garden

Coffee enterprises have also taken action, some enterprises have been committed to take the boutique coffee route, restore the cultivation of the old variety of small grain coffee Tiebika, the introduction of peeling and degumming all-in-one machine to improve the initial processing level of coffee, in order to obtain a larger market and profit space, the emergence of civet coffee, masked palm civet coffee, round bean coffee, hanging ear coffee and other rich varieties of characteristic products. The sales mode of deep processing products is also constantly diversified, such as online, offline and physical stores, orders and so on. At present, eight provincial leading enterprises have emerged, including Yunfu, Hemei, Gaolaozhuang, Yatong, Xinzhai, Baihushan, Xincheng and Beaton, and 13 coffee enterprises involved in foreign trade exports.

Masked palm civet who is fed with coffee beans

Hanging-ear coffee

Located in Baoshan, Yunnan Province, the West Yunnan Electronic Commerce Industrial Park, combined with the actual situation of Baoshan, with e-commerce-related training as the main content, has held more than 60 training activities to enhance the practical ability of the trainees. There are many enterprises in the park committed to the development of Baoshan local coffee brand e-commerce sales, many post-80s and even post-90s young people are using their own efforts to promote Baoshan coffee to the world. According to reports, as of October 2017, more than 160 enterprises have settled in the park, including 65 small-grain coffee enterprises, accounting for 40%. Basically includes Baoshan coffee e-commerce entrepreneurial groups, is conducive to Baoshan small grain coffee with the help of its own brand resources advantages, shape the characteristics of the park.

Coffee e-commerce park

In addition, in recent years, Baoshan City has successively set up Gaoligong Mountain Lujiangba small Coffee Association, special coffee service exchange center, coffee expert workstation and so on, to create a modern coffee planting, production and sales industry chain. And successively held the second Lujiangba Coffee Culture Tourism Festival and the finals of the 2016 Yunnan Coffee Cup China Brewing Competition, which greatly enhanced the brand image of "Baoshan small Coffee" and provided quality service and support platform for Baoshan small Coffee Brand to go deeper into the country and the world.

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