Yunnan Pu'er Coffee production area Aizhe Coffee Manor introduction _ what are the recommendations of Pu'er Coffee Brands

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No one would have thought of a city famous for its tea and a source of raw materials for Nestl é and Starbucks coffee beans.

Pu'er City, Yunnan Province, and Colombia, Jamaica and other famous coffee producing areas at the same latitude. 80% of the Chinese coffee you drink comes from here.

Under the influence of the subtropical monsoon climate, there is no severe cold in winter and no heat in summer, the content of negative oxygen ions in the air is more than seven, and even the precipitation time coincides with the flowering cycle of coffee trees, which is recognized as the gold planting belt of coffee in the world.

Pu'er has planted 770000 mu of coffee, with an annual output of 50, 000 to 80, 000 tons.

October of each year to May of the following year is the season when coffee is ripe and put into production. World coffee giants such as Nestl é, Starbucks, ECOME and Wall Coffee will share half of Pu'er coffee.

Li Guanting, the second generation of local coffee and the founder of Aizhe Coffee, said: "the future opportunity is to gain a foothold in the largest and best producing areas in China, to control the raw materials, and to make small profits and quick turnover is the best way for the coffee industry to survive and develop."

The Sena coffee in Li Guanting's family is such an international trade coffee company that sells 3000 to 6000 tons of raw beans to Europe, the United States and the Middle East every year.

The rest is sold by local brands: Beigui Coffee, Kefei Coffee, Jinshu Coffee and so on.

Among the top five local coffee companies in Pu'er, Sena Coffee is one of the few private enterprises, and Li Guanting is the leader of many local "second generation" coffee companies.

Li Guanting's father, a former vice president of Nestl é Xishuangbanna Company, was responsible for the management and operation of Nestl é's local experimental demonstration farm in Yunnan in the 1990s, and accumulated a lot of basic knowledge of coffee producing areas.

With the advantages of training and accumulation in Nestl é and communication in English, I tried to do the international trade of coffee bean export for the first time.

In 2004, his father Li Hongfang founded Sena Coffee-SINOCAFE.

Since then, Pu'er Coffee has opened up a new world outside the procurement monopoly of Nestle Coffee and other large companies, invigorating the market in the producing areas, and letting the world know that China has such a treasure land where mellow coffee can be grown.

Li Guanting was born in Pu'er and grew up with his father.

Here a small coffee seed to coffee tree germination and growth, the annual flowering and fruiting, manual picking, peeling and pulp, fermentation drying, shelling and grading screening, packaging and inspection. And end up in a faraway country.

What he wants to create is a boutique coffee farm built by the Chinese themselves in the Internet age.

To realize the dreams of young people and leave the family business to create the value they want. Once, his father asked him, "what do you young people pursue?"

"only when we young people pursue human rights and work happily can we do a good job and do a good job in the industry." He said.

In Li Guanting's view, young people in the coffee industry will feel that growing a good coffee base is a freer, more interesting and more valuable job.

In 2015, he invited excellent domestic coffee friends to co-founded the Aizhe Coffee brand.

The goal is to explore a coffee base planting management model that belongs to young people, and finally make a good cup of coffee with good taste and value.

The second boy from the left in the back row is the technical vice president of Aizhe Agriculture, and all the judges have Aizhe Coffee's LOGO on their aprons.

Li Guanting's recently updated certificate

In his mind, coffee is regarded as "the aroma that awakens the world". However, the planting management level of Pu'er coffee base is uneven, there is no standard, lack of visual beauty, at the same time, it also causes an additional burden on fertilization and picking.

Crossing three stockades and visiting the villagers involved in planting management in the base, Li Guanting used aerial pictures taken by drones to describe his ideas and plans in an easy-to-understand dialect in order to seek the support and cooperation of the locals.

Finally, create a unique beautiful scenery that belongs to coffee.

1300 mu, several hills.

Before the sun rises, the whole coffee base is surrounded by fog, quietly waiting for the coming breath. The winding mountain road spirals up like a lying baby dragon, protecting the fairy world.

The base of Aizhe Coffee Manor is between 1300 and 1600 meters above sea level, standing at the highest point of the mountain, with clouds floating in the wind, there is an illusion that you can touch the sky by raising your hand.

With a base, solve the problem of planting and sales.

But more importantly, we should explore a set of innovative and scientific planting management model, cultivate a new generation of farmers and landowners, and establish raw bean quality standards that meet the requirements of Aizhe Coffee.

Each batch of coffee beans can be judged by at least four cup testers before its fate can be determined.

The use of 'high-tech toy' drones and new single-person agricultural machinery to carry out efficient planning and management operation, the establishment of coffee agriculture database, the use of data collection, analysis, optimization of the mode of operation to improve efficiency.

While ensuring the quality, we should use a high degree of spiritual satisfaction to reduce the burden and tiredness of young managers.

"the next step is to spray foliar fertilizers and organic pesticides to make organic high-quality and high-flavor coffee beans, and it is planned to operate a three-dimensional fertilization system of drip irrigation and drone agricultural plant protection in two to three years," Li Guanting said.

In his plan, Aizhe Coffee should not only make a batch of good coffee beans, open a good cafe, and make a lot of good baristas. In the future, it will be a comprehensive coffee farm for vacation and health preservation.

Aizhe Coffee is forming a complete industrial chain.

With the Aizhe Coffee training Institute of Aizhe Coffee, people can learn and experience the complete coffee from planting, production to brewing.

A cup of unsweetened cappuccino, drink into the mouth, is full of delicate and sweet, beautiful beyond description; a mouthful of top Pu'er washing boutique, cold extraction after cooking cool, can run through the whole throat, the mouth of the fruit taste lingering.

Pu'er coffee belongs to Arabica small-grain coffee, from commercial grade to boutique grade, this route is the common goal of the whole production area, Aizhe Coffee Manor is making continuous efforts for it.

The Pu'er coffee grown in Arabica is called "the gift of Pu'er from God and a good blessing from the West." it is the best partner besides the Pu'er tea given by the Eastern gods.

The two biggest drinks in the world come together in Pu'er.

Since 2006, the American Special Coffee Association (SCAA) has tracked the cup test data for more than 3 years: the comprehensive score of Pu'er coffee is 2.87 points higher than that of Colombian products of the same grade.

No wonder world coffee giants such as Nestl é and Starbucks are also competing to open up raw material procurement business here.

The first Pu'er International Fine Coffee Expo Professional Forum, to be held in Pu'er in January 2018, is in the middle of the busy production season. Aizhe Coffee is the only non-governmental organizer of the five coffee competitions.

Li Guanting said confidently: "as long as you need, in the field of coffee, I can give you complete backstage support."

This young "second generation" has turned traditional agriculture into a modern enterprise suitable for the green economy. He inherited his father's loyalty to coffee, but rebelled to make more Chinese people fall in love with Yunnan coffee, just as Chinese people love Pu'er tea.

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