Starbucks stars send coffee to Wuhan "melee" is becoming more and more intense.

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Special Star delivery-as an official online food booking service at Starbucks, the pilot has been successful in just over a month since it was launched in mid-September. Today, Starbucks in Wuhan said that in order to make more customers feel the quality experience of the delivery service, Wuhan also officially launched the special star delivery service on October 22. By the end of this year, Starbucks is expected to complete the landing plans for more than 2000 stores in 30 cities across the country, covering more than 50 per cent.

On October 30th, a reporter from Changjiang Business Daily learned from Starbucks that Starbucks takeout service "dedicated Star delivery" has been officially launched in Wuhan recently, and users can order on Starbucks APP and ele.me platforms. Starbucks said that by the end of this year, Starbucks TM is expected to complete the landing plan of more than 2000 stores in 30 cities across the country, covering more than 50 per cent.

It is understood that the service charge for Starbucks takeout is 9 yuan, and it has also developed a hot and cold patent cup lid for takeout, which solves the problem of beverage spilling in takeout service; coffee also separates hot and cold for distribution, providing sealing stickers for exclusive paper bags. In terms of service experience, Starbucks said in an interview with Changjiang Business Daily that "takeout windows and exclusive takeout shelves will be provided, which will not affect the experience of customers in the store."

At present, the coffee "melee" is becoming more and more intense. from the point of view of the online takeout layout of coffee brands, Lian Coffee initially laid out the coffee takeout market, and then offline chain coffee brands COSTA and Pacific Coffee joined, but these two companies do not have their own order channels and distribution teams, using a third-party takeout platform to achieve delivery services.

Since then, Luckin Coffee joined in early 2018, and in August, Starbucks reached a comprehensive strategic cooperation with Alibaba to launch the official online food ordering service, dedicated Star delivery, relying on Ali's ele.me distribution system. McDonald's recently joined the take-out coffee scuffle, it is understood that these take-away coffee brands are highly sought after by consumers and capital.

In fact, the domestic coffee market has indeed shown a growth trend in recent years. According to data, the market size of the domestic coffee industry reached 162.9 billion yuan in 2017, is expected to exceed 200 billion yuan in 2018, and will reach 300 billion yuan in 2020.

At present, the coffee consumption in China is 134100 tons, accounting for less than 10% of the coffee consumption in the United States, but the growth rate of coffee consumption is 10 times that of the United States, far higher than the global average, indicating that China's coffee market is growing rapidly. there is great room for coffee consumption to rise, and there is great potential for growth.

Lu Shengzhen, a brand marketing expert, said in an interview with Changjiang Business Daily, "with the emergence of coffee takeout such as Mai Le delivery, Luckin Coffee, Special Star delivery and other coffee takeout, the threshold of competition in the industry is also gradually raising. on the one hand, consumers are looking forward to fast and convenient services. at the same time, delivery services and food quality are also increasingly demanding. In the future, the coffee market will be more diversified and more competitive. "

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