Let's Cafe, the flagship coffee store for the whole family, opens the price of light food at the same level as Starbucks.

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According to statistics, Taiwan's black gold market is as high as 70 billion yuan, compared with the average annual coffee consumption in the United States and South Korea, Taiwan still has three times the growth space, indicating that the development potential of the coffee market is high. The family convenience store today (17) announced the opening of the first flagship store of Let's Cafe, not only introducing brand-new patented coffee machines, but also selling light foods of the same grade as Starbucks, which is expected to attract more young people, and the overall coffee performance is expected to grow by 20%. 7-ELEVEN, on the other hand, began to invest 600 million yuan in coffee and tea equipment since last year, and this year it has been more active in strengthening its boutique coffee structure. at present, the number of cups sold by CITY CAFE has reached nearly 320 million cups.

Let's Caf é, the family's convenience store, started selling individual coffee at the end of last year, which has achieved a record of 2 million cups and 150 million yuan. internal data analysis also found that the purchase rate of black gold coffee and platinum bread desserts is as high as 30%. Optimistic about Taiwan's coffee market, the whole family will transform the store in Renai Circle in Taipei into the first flagship store in Let's Cafe, thinking about the design from three aspects of "coffee, light food, space", aiming at customers who pay more attention to coffee quality and catering life. in the future, we will expand the number of flagship stores depending on customer reaction and market space adaptability. it is expected that overall coffee sales will reach 120 million cups this year, and revenue hopes to grow by another 20%.

This store is specifically aimed at the needs of metropolitan customers for coffee taste and light food space. In coffee taste, in addition to the introduction of single-product beans, hand-made process design costs millions of professional machines, iced coffee is also exclusively introduced into the UCC global patent foam coffee machine, the first wave of imported single beans, including Yega Xuefei, Gold Manning, Alishan.

In the light food section, it is understood that the 12 light foods imported by the whole family are the same supplier as Starbucks, which also uses microwave oven heating in the store, but the price is relatively close to the people, which is about 20% cheaper than that of Starbucks. Starbucks sells 85 yuan for beef cheese, and beef cheese sold by the whole family can be sold for 70 yuan, or even discounted for 10 yuan with single coffee, with a price difference of 25 yuan.

The ▲ family wants to give consumers a sense of freshness that there is a convenience store in the coffee shop.

In terms of seats, the first Let's Caf é flagship store has a total of 48 seats, provides free Internet and rechargeable sockets, and combines sofas, high bar tables and long tables to create a freewheeling cafe atmosphere, which looks like a coffee shop with a full appearance and internal atmosphere. According to the whole family, they are "anti-customer-oriented" and want to give consumers a sense of freshness that "there are convenience stores in the coffee shop".

As for 7-ELEVEN, the current brewing coffee brand CITY CAFE has currently sold nearly 320 million cups. Last year, it began to invest 600 million yuan in coffee and tea equipment. This year, it has been more active in strengthening the structure of action boutique coffee, developing exclusive products one after another, successfully driving the topic. The customers are mainly working men and women between the ages of 25 and 40 who have the means and pay attention to the taste of life. In addition, 7-ELEVEN has also extended freshly brewed coffee to outstanding tea since 2016. At present, there are 855 shops in Taiwan. In addition to meeting the diversified choices of the existing main clientele, 7-ELEVEN also hopes to attract young people such as high school students and college students, and even new visitors who do not drink coffee, so as to strengthen the image of the specialty store.

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