Three-and-a-half coffee Changsha opens the first physical store how long the shelf life of three-and-a-half coffee is how to brew

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Simple Nordic style Coffee set / three and a half Fine Coffee

If you are a little "color paranoid" like the editor, any household goods and tableware all like a unified style and complete sets of furnishings, then prepare your coffee props at one time for three and a half meals of fine coffee, not only with super good texture, but also with a little Japanese freshness and some Nordic calm style. Although it is not an imported international well-known brand, it is suitable for beginners of coffee!

How to achieve the transformation of the scene?

Appliance design. Three and a half meals will reduce the outlet caliber of the hand pot from 10mm to 4mm, avoiding the problem of weak taste of hanging-ear coffee caused by unskilled technology, and both masters and newcomers can pour out stable-tasting hanging-ear coffee.

Instant coffee powder is portable. The LABS (lossless flavor extraction system) developed by three and a half tons of coffee uses low temperature and long-term extraction to extract a crystalline powder, which retains the aroma and flavor of coffee, and the powder can be easily dissolved in cold water, hot water and milk, eliminating the process of utensils, brewing and filtering. The drinking scene extends from the home to the office and takeout.

Raw materials, three and a half coffee this year has built 2000 square meters of SC coffee roasting plant, all coffee are using SCAA (American boutique Coffee Association) score 80 + Arabica coffee beans, hanging ear coffee comprehensive bean cost of 150-160yuan / kg, cold extract coffee is about 180yuan / kg, instant cold extract coffee 2.75g, the raw material cost is 4 yuan.

In terms of channels, online accounts for 95 per cent, with a gross profit of more than 50 per cent, distributed through dozens of online e-commerce platforms such as Taobao, Xiaohongshu and Xiaku, and will open stores in Tmall and JD.com this month. According to the data provided by the team, the distribution of consumers is very concentrated, 60% are in first-tier cities, aged between 25 and 35 years old, mostly women. Wu Jun said that it is easier to cover existing users by opening stores offline in the future.