CHANEL Chanel also runs a coffee shop CoCo Caf é Chanel Coffee Shop to create topics.
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)
Chanel CoCo Caf é Chanel Coffee Shop-Free Coffee Exchange merchandise, spot-style topic creation
Chanel is an early brand that uses branded cafes to stir up conversation and attract money. before Chanel Cafe CoCo Cafe landed in China in 2017, it had established a stronghold in Tokyo, Japan, and continued to conduct flash stores in various countries for a period of two weeks to a month. CoCo Caf é has not only a large number of Chanel makeup and perfume displays, but also a lot of double C brand logo peripheral products.
It is worth noting that most of the coffee shops opened by Chanel are pop-up shops, and there are no meals or drinks to sell. As long as you wait in line to enter and take pictures, you can get free coffee and trial kits for different products. There are brand logo logos in many corners of the store, encouraging consumers to sign in and take pictures. Chanel through such a scenic coffee shop, the biggest purpose is to attract media topics, consumer attention, and hope to be able to expand from the physical store sign-in to the community.
How much fun is the crowded cafe when the world's first cup of CHANEL Coco coffee is finally available?
What does Coco cafe look like?
Chanel, who is well-versed in customers' minds, not only takes the lead in clothing and fashion, but now has to touch both rain and dew. In March this year, it opened a 10-day coffee shop in Tokyo with a bar, menus, booths and waiters, and the whole coffee shop looks like a black-and-white coffee shop.
The beverage area is a perfume consulting area, where you can see all kinds of waiters holding delicious drinks, which makes you wonder, "can you drink your drink on earth?"
This time the Chanel is also fully prepared, every girl who enters the store has not only exquisite handbags, lip glaze stickers, but also beautiful and delicious lollipops! The Chanel also provides limited coffee, and some netizens joked that "I can't afford a Chanel bag, but there's no pressure to have a cup of coffee"! ▼
In fact, this is not the first time Chanel has tried Coco Caf é. The brand has tried the same flash mode in Dubai, Toronto and Japan-it may be a secret how many new lip gloss can be sold, but you can imagine how many customers will pilgrimage to the coffee shop for selfies.
It also shows that through creative marketing, Chanel is actively motivating users to circulate sharing from offline to online, and even the purpose of user-generated content-- as evidenced by the effort Chanel has spent on the catwalk in recent years and the painstaking efforts to package make-up stores in the form of coffee shops. Not long ago, Armani launched an Armani Box makeup pop-up store in London with a similar starting point.
- Prev
Watching a show in a coffee shop? The highlight of New York Fashion week's Ralph Lauren show is the coffee shop.
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style) [New York Fashion week] and Jessica Cheng Xiuyan watch the show over coffee! Ralph Lauren show is the coffee shop this year's New York Fashion week, there is a big show is very different! Old Mr. Ralph Lauren actually went straight to the Ralphs Coffee of the flagship store in New York.
- Next
DiorCafe Dior Coffee Shop New luxury Brand Coffee making Coffee in Cooperation with French PierreHerme
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style) girls who like afternoon tea must know Dior Cafe, in fact, the first Dior Cafe in the world is located in Seoul, South Korea, and regardless of Seoul and Tokyo stores, the desserts in Cafe are jointly developed with the famous French dessert brand Pierre Herme, so the horses are sold
Related
- The drink formula is reversed! Buy coffee and get half a cup of apples?!
- Early risers spend more money?! Lucky jointly issued a Bug!
- The difference between cappuccino and latte How to make ice cappuccino The ratio of cappuccino coffee to milk
- What are the coffee tasting methods? How to appreciate a good cup of coffee? How to taste hand-brewed coffee?
- How to describe the richness of coffee? What exactly does coffee Body "mellow" mean? The most appropriate definition of coffee's richness
- What is the impact on the thickness of coffee flour? What does the Italian coffee substitute mean? Can the coffee powder be used if it is ground too thin?
- Coffee prices soared to hit a record high! Customer: I can't afford to drink anymore
- The heavier the "class flavor", the higher the density of coffee shops under the office building?!
- He was caught pretending to be a "shop assistant" and stealing equipment. The clue turned out to be...
- What well-known estates are there in the Vulcan region of Panama? What are the characteristics of Hartman Manor?