CHANEL Chanel also runs a coffee shop CoCo Caf é Chanel Coffee Shop to create topics.

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Chanel CoCo Caf é Chanel Coffee Shop-Free Coffee Exchange merchandise, spot-style topic creation

Chanel is an early brand that uses branded cafes to stir up conversation and attract money. before Chanel Cafe CoCo Cafe landed in China in 2017, it had established a stronghold in Tokyo, Japan, and continued to conduct flash stores in various countries for a period of two weeks to a month. CoCo Caf é has not only a large number of Chanel makeup and perfume displays, but also a lot of double C brand logo peripheral products.

It is worth noting that most of the coffee shops opened by Chanel are pop-up shops, and there are no meals or drinks to sell. As long as you wait in line to enter and take pictures, you can get free coffee and trial kits for different products. There are brand logo logos in many corners of the store, encouraging consumers to sign in and take pictures. Chanel through such a scenic coffee shop, the biggest purpose is to attract media topics, consumer attention, and hope to be able to expand from the physical store sign-in to the community.

How much fun is the crowded cafe when the world's first cup of CHANEL Coco coffee is finally available?

What does Coco cafe look like?

Chanel, who is well-versed in customers' minds, not only takes the lead in clothing and fashion, but now has to touch both rain and dew. In March this year, it opened a 10-day coffee shop in Tokyo with a bar, menus, booths and waiters, and the whole coffee shop looks like a black-and-white coffee shop.

The beverage area is a perfume consulting area, where you can see all kinds of waiters holding delicious drinks, which makes you wonder, "can you drink your drink on earth?"

This time the Chanel is also fully prepared, every girl who enters the store has not only exquisite handbags, lip glaze stickers, but also beautiful and delicious lollipops! The Chanel also provides limited coffee, and some netizens joked that "I can't afford a Chanel bag, but there's no pressure to have a cup of coffee"! ▼

In fact, this is not the first time Chanel has tried Coco Caf é. The brand has tried the same flash mode in Dubai, Toronto and Japan-it may be a secret how many new lip gloss can be sold, but you can imagine how many customers will pilgrimage to the coffee shop for selfies.

It also shows that through creative marketing, Chanel is actively motivating users to circulate sharing from offline to online, and even the purpose of user-generated content-- as evidenced by the effort Chanel has spent on the catwalk in recent years and the painstaking efforts to package make-up stores in the form of coffee shops. Not long ago, Armani launched an Armani Box makeup pop-up store in London with a similar starting point.