Hong Kong% ARABICA official website _% ARABICA focuses on simple brand aesthetic analysis

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Turn into the atrium of Haishan Building, where there is a unique hole in addition to the well-known sign-in "Monster Building", there is also a hidden% ARABICA in the city.

"Life just needs a great cup of coffee every day." This is why% ARABICA was founded in the first place. Next to the atrium of this seaside building where Internet celebrities are very busy, the two rows of 10 seats in the store are not often full in the afternoon, but the scene outside the window is so compact that you still have the full time to slowly enjoy a cup of coffee. while enjoying this special scene. The large "%" is projected on the floor of the store, but there is no logo on the wall, only a metal map of the world, which is standard in all% ARABICA stores, meaning that you can see the world through a cup of coffee.

Ten seats, simple and clear, a small ARABICA is located in a hidden corner of the city and is the fourth store in Hong Kong.

Photography / Liang Dawen

The all-white workbench, ceramic white bean grinder, wooden white retro Slayer coffee machine (Slayer also specially printed% ARABICA logo on the coffee machine) are the most charming corners of the store.

Photography / Liang Dawen

Transparent plastic cups and three kinds of size hot drink paper, wooden trays and menu are combined to form% ARABICA's consistent minimalist aesthetics.

Photography / Liang Dawen

The neatly arranged coffee bags are the furnishings that must be seen in the ARABICA store, and the glass window looks like installation art under the mirror reflection.

Photography / Liang Dawen

Many people do not know that the first store opened in Discovery Bay, near Disney in Hong Kong, because of the famous% ARABICA store in Kyoto. The owner, Kenneth Shoji, is a genuine Japanese. The simple sense of washing is obvious in the store. It only sells Espresso, Late, Macchiato and Americano coffee, no desserts or sandwiches, adheres to the principle and maintains friendly hospitality. Do less and do well. In this way, it defines the brand aesthetics of simplicity and focus. No matter in Japan or Hong Kong, next to the IFC Flyover, next to the Star Ferry Pier or downstairs of the Mountain and Sea Building, or next to the Baozu River of the Lanshan Ferry Bridge in Kyoto, you must have seen a very different view of the city from this cup of coffee.

Photography / Liang Dawen

% ARABICA Hong Kong Monster Mansion

Hong Kong Island / Quarry Bay Station

Address: shop G03, Yee Fat Building, 1048-1056 King's Road, Quarry Bay

Tel: + 852 2474 8883

Opening hours: 09:00-19:00

Website: arabica.coffee/en

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