25 stars can be exchanged for a cup of coffee Starbucks in the United States makes a move to relax the membership program to rob customers.
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)
Starbucks announced that starting from April 16, it will change its membership reward programs in the United States and Canada to make it easier for members to earn points and have more options when exchanging, so as to maintain member loyalty.
The new scheme has a lower exchange threshold, with 25 stars exchanged for a cup of espresso, with a choice of non-dairy products or other flavors. 50 stars are exchanged for a cup of hot coffee or hot tea or baked goods. 150 stars are exchanged for handmade drinks, breakfasts or Buffy. Exchange 200 stars for sandwiches or salads. 400 stars can choose your own goods. Members who use Starbucks credit cards or prepaid cards no longer need to worry about the expiration of their points.
The old membership program was that customers could get two stars for every $1 they spent. Customers need to reach 300 stars to become gold members within a year before they can start to exchange rewards. And at least 125 stars can be exchanged for a free drink or food, 250 stars can be exchanged for two cups, and so on. The points will expire within six months.
According to foreign media reports, Matthew Ryan, the company's chief marketing director, believes that the new plan is more flexible and suitable for different types of customers.
I wonder if Starbucks in China will make similar improvements in order to deal with Lucky and so on. Is there any hope that Daddy Xing will give more benefits?
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I'm not talking about Burger King, I'm talking about all of you being trash.
Professional coffee knowledge exchange More coffee bean information Please pay attention to coffee workshop (Weixin Official Accounts cafe_style) When it comes to delicious coffee, your mind may associate this kind of picture for the first time: delicate coffee beans hidden in harmonious and fresh nature in green mountains and green waters; baristas with fashionable beards are like chemists, focused and fanatical in the laboratory
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Starbucks will be the first to try recyclable coffee cups with discounts on reusable cups
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style) Canadians love to drink coffee, the average amount of coffee consumed per person per year ranks third in the world, but the resulting huge amount of garbage also brings a lot of harm to the environment. Starbucks is now the first to launch coffee cups that can be recycled and used as composting.
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