Japanese media said: Luckin Coffee has a "breakthrough power" to surpass Starbucks.

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The Chinese market has always attracted the attention of the world, and this is no exception in the coffee industry. The "unicorn" Luckin Coffee shakes the position of the world-class coffee chain Starbucks in the domestic coffee market, which is naturally reported by foreign media. Among them, many articles can not help but marvel at how Luckin Coffee, who uses the concept of "new retail" to make his father feel a little worried, has changed China's coffee market and even coffee culture.

Japanese Media: Luckin Coffee's Breakthrough Power of surpassing Starbucks

Today, an article in Japan's Toyo economy pointed out that China's Luckin Coffee has a breakthrough power to "surpass Starbucks". This article briefly introduces that China's coffee market is growing rapidly, and the number of coffee drinkers is also increasing. Luckin Coffee, a newcomer in the coffee industry, has impacted Starbucks' position in China with its frenzied expansion. Starbucks, which has been in China for 20 years, has more than 3600 stores in the country, while Lucky's stores are expanding much faster than this. I believe everyone is tired of hearing about it: Luckin Coffee has opened 2000 stores a year, and this year's goal is to open 4500.

The article also explains Ruixing's sales model, using online orders and takeout to provide convenient coffee purchase services. Compared with Starbucks, which focused on the third space and lacked convenience in payment and purchase, the convenience brought by Luckin Coffee combined with strong discounts captured the hearts of a large number of users.

As for the "price" paid by Luckin Coffee to rob users-- he lost 800 million yuan without making a profit-- Koichiro Okayama of Toyo Securities pointed out that "what China's new enterprises want is eye-catching. Luckin Coffee is prepared to burn money with a deficit." As for whether Luckin Coffee will live or die in the future, we will have to wait and see.

The article points out Luckin Coffee's "breakthrough power" at the same time, it also points out some problems that can be improved in Ruixing's service. Unlike Ruixing, which simply pursues high speed and low prices, Starbucks' service is better in both small and big ways, the article said. For example, a 30-year-old man from Guangdong Province said in an interview that "even if the waiter is asked to reduce the amount of milk added to the coffee, the waiter will not agree." this more humane service of Starbucks has created a gap. In addition, the diversity of Starbucks stores, such as the bakery in Shanghai, also provides a good experience for more customers, which Luckin Coffee cannot give.

Foreigners look at Ruixing: it's very Chinese style, but I can't tell whether it's good or bad.

The reason why Luckin Coffee has caused a topic in the international community, the new model and the speed of growth can not be ignored. The Japanese media article also triggered a discussion among Japanese netizens.

In China, whenever you find a business opportunity, you will go all out, regardless of whether it is good or bad.

Not only in China, but all over the world have their own local coffee chains, but there are no more than Starbucks.

In a country like China, which makes good use of mobile phones to do business online and has no cash consumption, such enterprises can continue to develop. Just like 100 yen (about 6 yuan) coffee in Japanese convenience stores is not only of high quality, but also convenient to buy a cup, which takes less time and better for customers.

Starbucks pays most of the site fees. Take-out coffee shops like (lucky) may be easier to retain customers. Or if you want to have a leisurely cup of coffee in the store, choose Starbucks, just buy a cup of coffee and choose Ruixing.

In the eyes of Japanese netizens, Chinese enterprises are very good at seizing business opportunities and have the power to carry out business decisively. And said that "China's coffee market is so big, there should not be only Starbucks coffee shop," Luckin Coffee really seized the opportunity to gain a foothold in the coffee market? Its fate is watched not only by us at home, but also by the whole world.

Source: Yaoyangzhang, "China, China, and China."

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