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Starbucks plans to expand its coffee delivery service in China, covering 3000 stores nationwide in October

Published: 2024-06-02 Author: World Gafei
Last Updated: 2024/06/02, Professional coffee knowledge exchange more coffee bean information follow coffee workshop (Wechat official account cafe_style) Starbucks said that the delivery service has covered 2100 stores in 30 cities in China, and will provide coffee delivery service in 3000 stores across China by October this year. Starbucks plans to launch coffee delivery services in 15 other Chinese cities. This American

Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)

Starbucks said the delivery service has covered 2100 stores in 30 Chinese cities and will provide coffee delivery service in 3000 stores across China by October this year.

Starbucks plans to launch coffee delivery services in 15 other Chinese cities. The US coffee chain is battling fast-growing rival Luckin Coffee in the world's second-largest economy.

Kevin Johnson, chief executive of Starbucks, said that in just four months, Starbucks had covered 2100 stores in 30 cities in China. By October, Starbucks will offer coffee delivery services in 3000 stores across the country.

Johnson (Kevin Johnson), CEO of Starbucks, says its competitors are short-sighted and short-sighted, while Starbucks is looking at long-term growth in the long run. Luckin Coffee, Starbucks' main challenger in China, is offering convenient takeout and beverage discounts to compete for customers. The company recently applied for IPO on Nasdaq. In the listing document, Luckin Coffee said it would continue to invest heavily in trade-in promotions and sales.

Starbucks, a coffee chain, saw significant sales growth in its two major markets, the United States and China, last quarter. It launched some new drinks in the United States, which successfully attracted more people, increasing same-store sales in the United States by 4%, while strengthening its Chinese takeout network. It increased the company's local same-store sales by 3%. Starbucks also raised its full-year profit forecast.

Starbucks Co., SBUX posted better-than-expected second-quarter profits and raised its sales growth forecast for the current fiscal year, suggesting the chain is reviving sales in key markets.

Starbucks shares were flat in after-hours trading on Thursday. By Thursday's close, the coffee giant's shares had risen more than 19% this year and hit a 52-week intraday high on Thursday.

Starbucks said Thursday that same-store sales rose 3% in the second quarter, 4% in the Americas and 3% in china, the company's second-largest market.

Starbucks reported on Thursday that second-quarter sales were slightly lower than Wall Street forecasts, but earnings beat expectations. Johnson said Starbucks can win in China because of its excellent quality, while analysts pointed out that Starbucks, in cooperation with Alibaba, has added delivery services to more than 2100 stores in the country, has great potential for future growth, and is optimistic that Starbucks will maintain its market share.

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