Pu 'er City comprehensively improves the competitiveness of coffee. What are the advantages of Yunnan coffee? What's the downside?

Professional coffee knowledge exchange More coffee bean information Please pay attention to coffee workshop (Weixin Official Accounts cafe_style)

In recent years, Pu 'er City has gradually established a guarantee mechanism and service mechanism to promote the healthy development of coffee industry by relying on the advantages of origin and location resources of coffee industry and taking Yunnan International Coffee Trading Center as the engine, so as to promote the diversified development of coffee trade and enhance the market competitiveness of Pu' er coffee.

Improve coffee quality. Jointly with the National Key Coffee Laboratory and Pu 'er Coffee Association to prepare coffee standards, establish coffee traceability system, guide and encourage coffee farmers and coffee enterprises to improve coffee quality and grade. Establish a coffee price index system. Jointly with Xinhua Agency, Xinhua Yunnan (Pu 'er) Coffee Price Index was released to objectively and accurately reflect coffee price level through index, guide coffee trading price, form price vane of Yunnan producing area, and provide price guidance and service for coffee enterprises and coffee farmers. At present, the coffee price index is published weekly to the world with a frequency of 10 issues, with a total number of visits of nearly 100 million. Play the role of financial service platform. Relying on Yunnan International Coffee Trading Center, innovative financial service mode is adopted, and innovative financial service mode of "government + trading center + financial institution" is adopted to help enterprises and coffee farmers activate funds and reduce risks with financing modes such as "warehouse receipt pledge financing" and "coffee target price insurance". Accelerate the construction of Yunnan Fine Coffee Processing Park. With Yunnan Fine Coffee Processing Park as the carrier, through the operation mode of "attracting investment by business, supporting business by production and promoting business", it attracts domestic and foreign high-quality coffee enterprises to enter the park for construction, and gathers coffee-related transaction flow, capital flow, goods flow and people flow from China and neighboring countries into the processing park to drive the integration and upgrading of coffee industry. Focus on expanding brand influence. Promote the national coffee famous brand demonstration zone to pass the national acceptance, strengthen the promotion and publicity of coffee brands and enhance the influence at home and abroad by running the second Pu 'er (International) Fine Coffee Expo and other activities.

What are the advantages of Yunnan coffee compared to coffee from other places? What's the downside? Yunnan production area is located in a suitable area for coffee cultivation, and the overall quality is good.

Advantages: Fresh, short arrival cycle. Good balance, easy to match. Some of the fine washed coffee has berry flavor, some special processing methods and new processing methods have brought some high-quality tonality and flavor to Yunnan fine coffee, so that Yunnan fine coffee can also be used as a single product. Commercial-grade Yunnan beans are also cheaper than imported coffee.

Disadvantages: Because of the problem of coffee varieties, the flavor is relatively single, the production cost of high-quality coffee is relatively high, and the sales price is difficult to compete with imported high-quality coffee in terms of price. The actual consumption of Yunnan coffee in China is still very limited due to the small proportion of domestic roasters, lack of market share and insufficient brand influence in producing areas; in addition to the inherent prejudice against Yunnan coffee in China and the lack of awareness of Yunnan coffee.