How is Yunnan Coffee quality and Flavor? is Yunnan Coffee popular abroad? how do you rate it abroad?

Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)

Some people who don't know Yunnan coffee beans at all are judging how bad Yunnan coffee beans are and how they can't go abroad. Is your inferiority complex already engraved in your bones? Think that what is bad at home is that you can't go out of the country? Do you know how many coffee beans in Yunnan are exported to the United States, Western Europe, Africa and Japan? How much Yunnan coffee have you drunk and you can say that Yunnan coffee is LJ? Did you know that the level of coffee consumption in China has ranked first in the world? By the way, I have been working in the coffee raw bean industry for almost 10 years, and I have been drinking coffee for 10 years. I have witnessed the discovery of Yunnan coffee beans from the initial iron pickup truck to the later Nestle and Starbucks invasion of the market. Katim, who cut fine iron cards and planted a large area to increase production and income, and then, when the wave of fine coffee spread to China, many coffee companies began to pay attention to Yunnan coffee. Yunnan coffee can also get better and better step by step.

As a matter of fact, let's first talk about instant three-in-one coffee. I saw that someone mentioned Hougu, which is a little famous. Please, most of the instant coffee you drink now, including Nestle, are processed by the post-valley generation. Had it not been for Hougu's resolute unilateral termination of Nestle's "coffee colonization", Yunnan coffee would have been long gone. Yunnan coffee can have today's vigorous development trend, the back valley can not be ignored. Let's talk about roasted coffee beans. Please first go to mou Bao to search for coffee beans by yourself to see how all kinds of Yunnan coffee beans you disdain are. I also know the boss of Yunnan's local coffee companies. Young people of 30 years old are taking advantage of the e-commerce tide to push Yunnan beans into the hands of the people of the whole country, so that more people can drink high-quality domestic coffee. And as the boutique coffee is getting hotter and hotter, many domestic coffee bean e-commerce enterprises are more and more concerned about the development of Yunnan beans, which of the top sales of mou does not have one or two Yunnan beans. Finally, he died early in the morning, and the idea of telling lies and not being able to make a domestic product should have been thrown away a long time ago.

In fact, there is no shortage of international buyers for Yunnan coffee. In the past two years, many foreign coffee merchants have gone to buy coffee, including local commercial coffee farms such as Starbucks and Nestl é. But if you want to make money, you can't just sell popular coffee, and you have to sell fine coffee. The price difference between the two is about three to four times (raw beans), depending on the quality of the coffee. This year's raw beans are about 14 yuan less than 15 yuan per kilogram, and fine products range from 30 yuan to 50 yuan. The reason for this may be that, first of all, Yunnan and other coffee producing countries, the planting history and a whole set of technological process is not mature, there is still a big gap. At this point, it takes time to precipitate and improve the variety and process. The second is the economic problem. Yunnan is basically small farmer coffee, and there are few large coffee farms (compared with traditional coffee producing countries), which is bound to lead to an increase in planting costs, so in terms of this year's purchase price, small farmers have to lose money. On the other hand, high-quality coffee needs to serve coffee in the field for a year, which leads many small farmers to grow only the public rather than make high-quality coffee, because the public has a lot of time to work, but the trouble of high-quality coffee is several times that of the public.

There is also a sub-regional problem in Yunnan. For example, the local people in Pu'er (where Starbucks and Nestle factories are located) do not only have coffee as a cash crop. They also have Pu'er tea, which is easier to grow and more expensive. The market is bigger (coffee is really not worth mentioning compared to tea). But the same situation is different in Baoshan. Baoshan's cash crops are generally nuts and coffee. In contrast, there are quite a lot of Baoshan boutique coffee practitioners. After talking for a long time, it seems that Yunnan coffee can go abroad, but because most curry farmers cannot provide a bean with stable quality and relatively large output, very few high-quality coffee is purchased, but there has always been a lot of popular coffee. After all, the price is cheap. There was a sentence in the interview with Yunnan Coffee: if we want Yunnan Coffee to be recognized by more people, maybe we should appreciate it on our own territory now. But fortunately, more and more people are willing to go back to Yunnan to make fine works. In Menglian, Yunnan, it seemed that a bean got the highest score in the coffee contest the year before last, so it is understandable that the subject's question is when Yunnan coffee can be seen going abroad in a coffee shop. After all, only high-quality products have the value to mix and make a single producing area.