What is the motivation for drinking coffee? What are you drinking coffee for?

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What are you drinking coffee for? Is living in a big city too busy, no matter how to catch up with sleep can not be made up, you must hypnotize yourself with caffeine "I am energetic"? Or in the tedious daily life, go to the cafe to order a cup of latte and dress up as a literary youth to create a sense of romance for life? Female stars, needless to say, 90% is to lose weight and eliminate edema.

But there is no doubt that we all have the most primitive motivation to drink coffee. Maybe it's simply to see an old friend I haven't seen for a long time, maybe I'm tired of shopping, I want to find a place to rest, maybe I want to hide in my own world, do what I want to do, or maybe it's because the damn bus is delayed, and I have to find a place to do something to pass the time.

1. Returning to the nature of coffee is nothing more than "refreshing".

There are many reasons why coffee and tea can become global drinks. Both are scattered around the world through European colonization and trade activities; both can be processed and dried, helping to preserve and reduce weight, so long-distance transportation and long-term storage are not a problem; both can produce a variety of different smells and complex tastes through differences in cultivation conditions and manufacturing processes, so that everyone can find their preferences.

All these are the reasons for the popularity of coffee and tea. But think about it carefully, the aroma and taste of coffee and tea are rich and changeable, of course, it attracts people to drink a lot of them, but no matter how they soak, they can hardly avoid a slightly bitter taste, so why can't they let go?

After all, coffee and tea are popular all over the world, mainly because people want to "refresh". The original human demand for coffee is "caffeine". Although the effect of coffee on our bodies has caused a lot of controversy in the past, such as insomnia and carcinogenicity, its remarkable "refreshing" effect has always been admired. Maybe a lot of people get into the coffee pit, the original motivation is because of that little "caffeine".

2. It is the cafe and the added value behind it that enhances the value of the coffee itself.

Since modern times, "drinking coffee" itself has not only referred to "drinking drinks" or "refreshing drugs", but also yearning for the social value behind "drinking coffee". Coffee shop is not just a source of refreshing drinks, it has become the most popular social occasion for young people nowadays, whether you are a coffee drinker or not, there is no reason to go to a coffee shop in your life. From business contacts to friends' gatherings, you can make an appointment to meet in a cafe; even if you want to bring a laptop or a book to kill time, a cafe with a unique atmosphere becomes the first choice. Even if some people are not infatuated with coffee itself, they can't resist the atmosphere it creates.

Cafes provide modern urbanites with the most important communication space besides "home" and "work". Walking into the cafe is not only for a cup of coffee, but also for the short-term "self-possession" meaning of life. On a deeper level, where to drink coffee and what coffee to drink is a way for modern people to express their different views on life. Through the matter of drinking coffee, they tell everyone that the society is changing and that coffee is only part of the improvement of their taste in life.

For modern young people, the meaning of consuming coffee is no longer just a measure of money, but also a self-proposition of life attitude. The reason why many young people like to drink coffee is that they like to look for cafes everywhere and look for some "interesting things" or "charming corners" in different cafes, which we can collectively call "Xiao Quexing". This kind of small discovery is easy to fascinate people. When you find such a move, take a beautiful picture and get a lot of likes on Wechat, Weibo, Little Red Book, Douyin and other social media, and it doesn't matter whether the coffee is good or not.

Fortunately, there are always some people who drink coffee for the sake of coffee.

The cup of dark brown liquid in a fine ceramic cup was presented to the drinker with the aroma of opening pores after the barista measured the beans, grinded, opened the jar, and slowly soaked. High-quality coffee, with a variety of multi-level functional stimulation, with its environment of origin, fruit processing, baking methods, to the degree of grinding, water temperature, water quality and various techniques used by baristas, contains fascinating aroma and imagination.

For real coffee lovers, the reason for drinking coffee, rather than anything else, is to enjoy the "sense of ritual" contained in brewing and drinking, to taste the ever-changing flavor of coffee, and to understand the relevant stories and humanistic feelings behind the cup of coffee they drink. It has nothing to do with elegant taste, free romance, raw beans, roasting, stewing, etc., the focus on each link is only to gain an in-depth understanding of the style of coffee beans and the taste of coffee, and finally produce a cup of perfect coffee.

Of course, coffee drinkers also love the warmth of coffee, the earthly atmosphere revealed in the cafe, the concept of a better life brought about by a good cup of coffee, and that "beautiful attitude towards life." If you can be happy with a cup of coffee every day, why not drink it?

But if you want to ask carefully, why do coffee drinkers drink coffee? I don't know. All I can say is... Because I want to drink.

Guys, what are you drinking coffee for?

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