The Development of counter culture Coffee in American counter-Culture Cafe

Professional coffee knowledge exchange More coffee bean information Please pay attention to coffee workshop (Weixin Official Accounts cafe_style)

COUNTER CULTURE COFFEE, located in Durham, North Carolina, is a coffee bean roasting company that uses its beans in cafes all over the East Coast and beyond.

It is called "counterculture" because they break down many existing coffee market patterns and industry barriers. Since 1995, they have purchased coffee beans directly from farmers and cooperatives, and adopted a unique roasting method to make coffee beans show their "fresh seasonal fruit" style. So counterculture coffee companies choose only the best coffee beans and travel the globe to find the right beans.

Counterculture Coffee, mainly engaged in retail, wholesale, fair trading platform and coffee teaching of cooked beans. Even if you are an ordinary consumer, you can come to such a class to learn. It includes coffee extraction theory, barista beginner class, competition class, coffee trade history, coffee bean varieties and processing, cup testing and so on. It is a coffee lecture hall.

This is the counterculture coffee company's teaching and training center, where a relatively relaxed atmosphere, not only can learn valuable knowledge but also enjoy a different coffee experience. It is a very unique and personalized "coffee mecca".

Counterculture Coffee has established counterintelligence coffee education programs, constantly developing courses, lectures, and hands-on educational labs designed to impart knowledge and skills that make the best coffee experiences possible. Regional training centers are located in Asheville, Atlanta, Boston, Chicago, Durham, New York, Washington, D.C. and serve as antiintelligence classrooms and training laboratories. (Anti-intelligence refers to making coffee by hand rather than by machine)

In addition, every Friday at 10 a.m. at the Counterculture Coffee Training Center, as an open house, coffee lovers can actually experience and discuss the variety of coffee and their fascinating characteristics, which is also a proud educational tradition of Counterculture Coffee.

Anti-culture coffee is also the pioneer of the third wave of coffee. I like it not because of how good coffee beans are, but because of their inner ideas and values. You can say that they shoulder a sense of mission, teach and solve problems, and support anti-culture to the end.

The counterculture once said of itself:

Sustainability and transparency are our core values and guide every decision we make. We believe everyone in the coffee supply chain deserves to prosper. For us, however, fair trade is just a starting point, and we go far beyond fair ground to build partnerships between individuals and our farmers. It is this awareness of working with farmers that forms the basis of our sustainable coffee model.

We strive for true environmental, social and financial sustainability and we are proud to have reached partnerships with some of the most progressive and environmentally sensitive farms in the coffee trade.

In 2008, we launched a third-party certified counterculture direct trade certification, establishing direct trade standards for sustainability, fairness, quality and transparency in coffee chains.

Anti-culture coffee is a representative of an ideological trend and a presentation of a genre. This force has guided many people forward, and it is also letting more people understand the real meaning of coffee. I think it is a pioneer who dares to speak and dare to act, a kind of benchmark and spiritual leader, just like a historical monument standing upright!