Bettr Barista gives coffee a special meaning. How does a cup of coffee change a person's fate?

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A cup of mellow coffee is the beginning of the day and the motivation to go to work. For modern people, coffee has become an indispensable drink in life. Apart from warming the heart and boosting the spirit, can you think of any other meaning of coffee?

Let's watch a micro movie first.

A female student in Singapore, who was five months pregnant, dropped out of school and was penniless and could not support herself. She passed by a coffee shop one night. Because she was so hungry, she reached out and stole the food from the store and ran away. As soon as the female boss saw it, he immediately called her "come back" and brought her a bunch of dinners. Seeing the girl wolfing down, she was determined to help her live on her own. The female boss kept the girl and asked her to come to the store the next day to start working and studying.

But one day, the girl's scum man suddenly found the coffee shop, the female boss saw that she looked wrong, stood up and drove the man away, asking her to never have to worry about him harassing him from now on. The girl was quite touched by the boss's help and worked harder.

One night, the female boss was worried about the capital dispatching problem of the coffee shop. a regular customer happened to be a banker who came forward to understand it, and finally got an idea and suggested that the boss could start a course and teach, and let this small shop called Bettr Barista set up a coffee college to train more baristas, and the income after the course was getting better and better, and even opened two branches.

"however, no matter what they have learned, they eventually return to the 'need to work' thing." after these baristas graduated from their studies, they were so incompetent that the industry needed experienced baristas to deal with a large number of customers and could not find a job. finally, they were forced to return to their original life, which worried the female boss who ran the coffee college. In order to help her gracious landlady, the girl hurried to the warm-hearted DBS Bank employee for help.

After the DBS team learned about it, they met together to find a way. Finally, they discussed the possibility of using a "mobile coffee truck" to let rookie baristas work in places where there is activity or demand, so that these newcomers can have the opportunity to make an independent living after training. DBS Foundation also helps Bettr Barista Coffee solve the funding problem of dining car first through social enterprise grants, so that Bettr Barista can help disadvantaged people become self-sufficient through training baristas and assisting in employment.

This paragraph is adapted from the real thing, presented by the second episode of the second season of DBS Bank's "Lighting Starlight" microfilm, the entrepreneurial story of Singapore Bettr Barista Coffee Shop, especially the 30 seconds at the end of the film to show the real thing photos (as shown in the following picture), which moved netizens and felt that the short film was warm and inspiring, and also gave many people an opportunity and hope.

A cup of coffee brews a job opportunity-- Bettr Barista

Bettr Barista coffee shop from Singapore not only provides high-quality coffee, but also gives coffee another special and important mission to use coffee to give vulnerable women and young people the opportunity to lift themselves out of poverty. Bettr Barista believes that the coffee industry can change a person's fate, has helped many vulnerable women and young people on the edge, and is expected to successfully influence more than 300 people by 2020.

The coffee shop is also a training college.

Bettr Barista is a coffee shop and a barista training college. To help some low-income women, single mothers, ex-criminals and disadvantaged teenagers, founder Pamela Chng offers them baristas training courses at affordable prices. The average barista training course in Singapore costs S $3500 (about RMB 18000), while at Bettr Barista, a nearly 12-week training course costs only S $300 (about RMB 1500). Through these training courses, you can obtain the international professional barista certification licenses of SCAA and SCAE, and Bettr Barista is also the first company in Southeast Asia to offer SCAA and SCAE (now merged into SCA) certification. For vulnerable groups, being able to acquire skills and these international certifications is a great opportunity for them to enter the workplace and become self-reliant in the future.

Not only coffee training, but also life and emotion teaching.

In addition to professional barista training, Bettr Barista offers different training in life skills and emotional management, such as self-discipline, self-confidence and conflict management, as well as physical training such as self-defense, yoga and rock climbing. Although these courses have nothing to do with coffee, Pamela believes that in order to change a person, it is not enough to teach only one skill. These psychological and physical training are suitable for a variety of industries, and for students who are mostly vulnerable groups, they are very helpful for future employment, so they are more meaningful.

Singapore's first type B enterprise, "community" score is outstanding.

"when there are many disparities between the rich and the poor in the world, I find that I am better off than many people and have much more things than I really need, so I want to help these people to make the world a better place. "this is Pamela's ideal and her philosophy of running the company. She believes that good companies should not only focus on economic interests, but also focus on the positive value they contribute to the world and help those in need. This kind of enterprise concept is completely consistent with the spirit of B-type enterprise, which makes Bettr Barista the first B-type enterprise in Singapore.

Bettr Barista students have only low academic qualifications, many have emotional control problems, and almost all of these students are classified as "unemployable" in other companies. However, rather than dislike them, Bettr Barista is committed to nurturing them so that they can be self-reliant and out of poverty because of the baristas' skill.

Coffee brewing life

Apart from helping the students themselves, they also create more talents and opportunities for the community as a whole, and establish a good relationship with the community through the transfer and sharing of knowledge. For the veteran graduates from the college, Bettr Barista will also hold regular sharing sessions to invite the veterans to come back and share some of the differences before and after training and their experience after employment. In addition, some free lectures and courses will also be provided to veteran students, such as personal finance lectures, job interview training courses, computer courses and so on. When it comes to the environment, Bettr Barista chooses coffee and its producers on the basis of sustainability and environmental friendliness, and the company maintains a good relationship with farmers. In the long run, this has a very positive economic and social impact on the building of friendly communities and environmental protection.

Bettr Barista's concern for poverty and vulnerable groups is touching. Through coffee, a special and important medium, it provides complete vocational training, as well as physical and mental skills training, so that these vulnerable groups can be self-reliant, refresh the social value of coffee and coffee shops, and open up more possibilities for the coffee industry. If you have the opportunity to go to Bettr Barista Cafe in Singapore, after tasting coffee, you might as well give the clerk a smile and encouragement to continue to support their enthusiasm for coffee and life.

Source: DBS China, Credit News

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