What are the brands of domestic coffee and coffee beans? which brand of domestic coffee tastes good?

Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)

Once upon a time, in the minds of the Chinese people, the word "import" represented a positive word that could not be matched by domestic products, such as high-end, high-quality, foreign-style, genuine goods, advanced technology, good food and drink, safety and reliability, and so on.

However, now, with the rapid development of China's economy and Chinese national enterprises, with the transparency and globalization of the market, people realize that imports are also bad, fake, technologically backward, not tasty and not good to drink. Of course, there will be unsafe and unreliable.

So for imported coffee, does it mean that imported coffee is better than domestic coffee?

What brands of imported coffee do you have?

◆ imported freshly ground coffee brands

The most common imported coffee in China is Nestle, which is the leader in the instant coffee market, not only in China, but also abroad.

As for Nestle coffee, how about it? The market has given the best answer to this question, at least in the instant coffee industry, no brand of technology can match. The imported brands of instant coffee include Central Plains G7, Maxwell, Chris, UCC and so on.

◆ imported freshly ground coffee brands

Coffee is still a relatively minority drink in China, and now ground coffee is a minority in China. In China, when it comes to freshly ground coffee, people may think of cafes such as Starbucks, Man Coffee and Shangdao Coffee, which offer freshly ground coffee and snacks. Or the coffee served by fast food restaurants such as McDonald's, KFC and Pizza Hut. In fact, freshly ground coffee also includes coffee beans that are sold in stores such as Rabasa, Eli, Starbucks and Costa.

Is there a coffee brand in China?

The rapid rise of ◆ domestic coffee brands

Coffee shop, home, office, one cup of coffee per person has become a common scenery in the more developed cities in China. Coffee has entered the daily life of Chinese people, and the coffee industry has also become one of the business opportunities that can not be ignored.

Luckin Coffee, Lian Coffee and other domestic coffee brands have emerged and expanded at a high speed, first of all thanks to the broad prospects of the Chinese coffee market.

Luckin Coffee, in particular, has opened 3000 stores across the country in its first two years, while it took 18 years for Starbucks to achieve this goal. Luckin Coffee, with its unique combination of online and offline, "infinite scene" model, attracts and meets consumers' demand for Internet thinking to buy coffee, rapidly expands and occupies China's coffee market share, and becomes the leader in China's new retail coffee.

Quality improvement of domestic coffee beans made by ◆

China produces 138000 metric tons of coffee beans a year, about as much as Kenya and Yarsa combined for many years. However, despite the high coffee production in China, it is difficult to directly associate coffee with China; this is because the quality of coffee beans in Yunnan was not high in the past, mostly as the raw material of instant coffee. In fact, China has the ability to produce high-quality coffee beans.

Gurel and a team from the non-profit organization Coffee Quality Institude use tried 40 coffee treatments on a piece of donor land in Yunnan. According to Coffee Quality Insutude's research, low altitude provinces are more suitable for sun treatment (dry processing), middle altitude is suitable for honey treatment (honey/pulped processing), and high altitude beans are suitable for washing (washed processing). The coffee beans they grow are best dried and shelled in the sun.

Specific treatments were made according to the characteristics of beans at different elevations, and the results were very sweet. The cup test score of coffee beans rose from 80 to 86, and it is rare for Asian coffee beans to get such a high score.

Which is better, imported coffee or domestic coffee?

Imported coffee, because there is brand support, brand means technology, so the product itself is very good.

Of course, this also has to talk about the target. Compared with domestic coffee, imported instant coffee has obvious advantages, both in terms of brand awareness and product quality.

If it is the freshly ground coffee market, imported coffee will account for a great discount in baking technology, while domestic coffee producers, even if they have worked very hard, still have a big gap with foreign established coffee roasters in terms of baking technology. this is the excellence of others, we need to recognize and learn rather than belittle it.

In addition, it is brought by imported coffee and raw beans, which is caused by the difference between regional environment and planting management, and the environment is an objective factor.

At present, compared with imported coffee, domestic coffee has the advantages of price and freshness. Because of its low transfer cost and short transit time, domestic coffee can crush imported coffee beans in freshness, and its price is naturally much lower than that of imported coffee.

Chinese coffee brands worthy of recommendation

■ Post Valley Coffee

Hougu Coffee has been strongly recommended by Foreign Minister Wang Yi and has its own plantation and coffee production technology.

■ Rainbow Manor Coffee

The price is low, the taste is good, can be bought in the whole family, Rosen and other convenience stores, the price of cup coffee is generally more than ten yuan.

■ Spring Coffee

Chunguang is an old Chinese brand with reliable quality, own coffee planting base and reliable raw materials.

■ Southern Coffee

Hainan Nanguo Food Industry Co., Ltd. has patented technology of food production in many countries, and the quality of Nanguo coffee is also very excellent.

■ Yunzhu Coffee

Yunfu Coffee promises that the origin of each coffee bean can be traced back, and the defects of coffee beans are greatly reduced. Using a German PROBAT roaster, the coffee tastes excellent.

Cat Coffee in ■ Restaurant

Coffee packaging quite atmospheric design is relatively novel, the taste is good, the price is also affordable.

■ Jierong Coffee

Although the name of Jie Rong Coffee is unknown, it can be called the best domestic coffee. Jierong Coffee products Agent Olympic Games, Asian Games, has a long history and is worth recommending.

■ Fukuyama coffee

Fushan Coffee chooses red soil Laozhong coffee beans and is the only domestic coffee brand listed as a state banquet drink in the country.

■ Coffee

Kunming has a long sunshine time and a large temperature difference between day and night, which is conducive to the accumulation of nutrients in coffee, and there are more trace elements in the soil.

END