Is imported coffee good or domestic? What brands of coffee belong to domestic?

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As imported goods, in the eyes of Chinese consumers, there is a concept of the first cause: "imported is authentic." To judge whether this view is true or false, you need to understand the basics of coffee cultivation first.

Coffee production is mainly distributed on both sides of the Earth's equator to the Tropic of Cancer, this "coffee belt" covers Central and South America, Africa, Asia-Pacific and other regions, of which Central and South America accounts for about 60%, Africa accounts for 20%, Asia-Pacific region accounts for 20%. Coffee is also a plant that is very picky about the growth environment. Different temperatures, humidity, light and soil environment, and green bean treatment methods create different flavors of coffee. It is precisely this flavor difference that allows us to taste the origin of coffee and trace the quality value of the product.

From the choice of raw coffee beans, it cannot be generalized that imported coffee beans are good, because coffee needs to meet the taste needs of customers. Generally speaking, African coffee beans have obvious floral and fruit characteristics, Central and South American coffee has more prominent nut and cocoa flavor, Asian coffee beans have excellent body but have spice or herb flavor, while the coffee beans in Yunnan Province of China have the flavor comparable to Jamaica Blue Mountain Coffee due to their varieties, growth altitude and lighting environment.

It is undeniable that the quality of coffee beans produced by typical coffee producing areas abroad is better due to factors such as long planting years, mature cultivation technology and high degree of marketization. Representative countries and regions include Brazil, Colombia, Ethiopia's Sidama and Yejia Shefei, Kenya, etc.

With the deepening of global economic integration, it is not difficult to import green coffee beans into China. Many Chinese green bean merchants go deep into coffee producing areas in Central and South America and Africa to invest in establishing planting bases or coffee estates to control the quality of green beans from the source. For example, since 1990s, an American-funded instant coffee brand enterprise formally set up coffee agronomy service departments in Pu 'er, Baoshan and other places in Yunnan Province, and listed Yunnan coffee beans as raw materials for production of their coffee products.

There is also a question of whether to choose an imported brand or a domestic brand for the purchase of roasted coffee products. The rise of freshly ground coffee in China's consumer market is something that began with the entry of an American chain coffee brand into China, spreading from cafes, western restaurants, hotels and other channels to families, companies and even individual consumers. International roast coffee brands have also begun to pay attention to the Chinese market, representing brands such as lavazza and illy. Interestingly, Italy and the United States are not coffee growing regions. At the same time, domestic coffee roasting plants are also born in response to market demand, and they also select coffee raw materials from major producing areas around the world.

The choice of roasted coffee beans, also can not simply think that imported brands are good, imported coffee from the completion of roasting through the sea, distribution storage and then to the mouth of the drinker, the time limit is self-evident, absolutely has exceeded the coffee beans three months of the best taste period; Relatively speaking, the choice of domestic roasted coffee brand, can have higher autonomy and controllability, can buy freshly roasted coffee, especially for coffee varieties and roasting degree and even product packaging customization.

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