New players are added to the coffee war! SUNING's first coffee shop opened on a trial basis, launching 27 kinds of drinks such as coffee.

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October 10 news, Suning shop first coffee shop in Nanjing trial operation, add code industry market. In addition to the core coffee series, the store also launched "Su Xiaocha","Su Xiaoshuang","Su Xiaopao" and "Su Xiaobing", a total of 27 drinks in five categories.

Sinopec Yijie Coffee, which was previously very popular, relied on more than 20,000 oil convenience stores, while Suning Coffee was based on more than 5,000 Suning stores. According to the "TOP 100 List of China Convenience Stores in 2018" released by China Chain Business Association, Sinopec Yijie ranks first with 27259 stores nationwide. Suning Store ranked fourth, while the well-known 711 and the whole family ranked 7th and 10th respectively. According to the data, as of March 2019, Suning Store has more than 5000 stores in 71 cities in China. Although the birth time is short, Suning Store has expanded very fast in recent years.

According to introduction, category aspect, the store covers American coffee, latte, cappuccino, caramel macchiato and other classic models, but also launched fruit tea, milk cover, bubble water, smoothie and other emerging products in recent years, prices from 12 yuan to 28 yuan. In addition to drinks, Suning also offers soft European bread, mousse cake, doughnuts and other baked goods.

Suning said that the first coffee specialty store is located on the second floor of a Suning store, with a model combination of "convenience store + coffee" for white-collar users. In the decoration style, the store tone to brown, gray and other dark system-based, with simple, tough straight lines and wood finishes, strong integrity. Based on the operation data and brand effect of the original Suning Store within three kilometers, the specialty store has greater advantages than the industry in terms of user innovation and daily operation.

This is not the first time that Suning has entered the coffee beverage market. As early as last year, Suning store self-operated coffee in the form of counter settlement, online more than 1000 stores nationwide. Suning said at the time that its stores had their own coffee business windows, with an average production time of 40 seconds (most machines take 60-90 seconds) to provide a cup of fresh coffee to users around the community. Suning said that in the future, Suning Store will focus on the development and operation of its own brand commodities, broaden multi-category SKU, and extend traffic tentacles into more experience scenarios. As an important drainage product, coffee, like commodity services such as Life Gang and Suning Vegetable Farm, will drive related sales with high cost performance experience.

Convenience store coffee performance has been particularly outstanding since last year under the cultivation of Ruixing Coffee and other markets. Data show that the family's coffee sales have doubled for four consecutive years, with the goal of selling 100 million cups in fiscal year 2019.

The business data and brand effect within the range of three kilometers make Suning Coffee have obvious advantages in user promotion and daily operation. In addition to the store experience, consumers can also place orders on mobile or Mini programs. Online sales end, Suning store with the help of APP and Mini programs, its advantages can not be underestimated.

Suning said that Suning Store Coffee Store is the fourth largest consumption scenario to explore the coffee market after machine counters, 30-minute fast delivery and unmanned self-service machines. In the future, Suning Store will focus on the development and operation of its own brand commodities, broaden the SKU of multiple categories, and extend the traffic tentacles into more experience scenarios.

Today, coffee has become the tuyere that giants grab or the entrance of flow, and the whole coffee market is getting bigger and bigger. Traditional beverage enterprises are not willing to lag behind. A few days ago, Mengniu fresh milk brand "Daily Fresh Language" launched a coffee drink cold-extracted coffee latte; In the first half of the year, Nongfu Spring also produced a cola coffee named "Carbon"; Coca-Cola, which acquired Costa last year, has recently launched cola coffee in succession in major supermarkets; Sinopec Yijie Coffee has entered the bureau strongly, and OYO also opened its first store in China under its chain coffee brand "Fenran Coffee" in September this year.

Whether it is domestic or foreign coffee market smoke filled, trillions of war began. The addition of Suning Store makes this market change again. As fresh blood flowed in, all forces competed. A cup of coffee business, the market is very busy.

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