Why do young people like to "clock in" pet cafes? The trend of Pet Coffee
Recently, the Snake Museum in Bangkok, Thailand has opened a Naka Snake Cafe, where visitors can enjoy coffee while intimate contact, play and interaction with a variety of non-venomous snakes. This new pet model of the coffee shop is popular with local young people.
In recent years, domestic pet cafes are also very popular, with more and more cat coffee and shovel official cafes. Even Starbucks and Xi Tea have taken a fancy to the hot business of pets. In 2020, Xi Tea opened the country's first pet-friendly store in Shenzhen, which is also the first "pet" theme store launched by the tea industry.
Xi Cha this pet theme store is mainly divided into three areas: dining area, leisure area, pet swing area. At the same time, the exclusive Logo of pet-friendly stores is specially designed on the door of the store. In addition, the pet equipment in the store is also very perfect, providing pet suitcases, bolted pet rings, pet sand tables and other items, so that owners can take better care of cute pets while drinking tea.
However, two years ago, Starbucks launched a similar pet store with a combination of pet and social pet stores and cafes in Hangzhou, which successfully attracted the attention of surrounding residents and dog lovers. Then the store model was copied to Beijing, Guangzhou, Hangzhou and other places.
Unlike ordinary Starbucks stores, this Starbucks Community concept & Pet friendly Store takes into account the characteristics of the surrounding community where residents go out with their pets. It also sets up pet play areas and seats outside the coffee shop and provides pet menus to provide comfortable rest services for pets who are inconvenient to enter the door. In addition to providing rest seats for pets, Starbucks also offers pet-themed drinks such as "claw Buchino" and "American Coffee".
So why are pet-themed cafes so popular?
In fact, in recent years, pets are becoming an indispensable part of the lives of most people, especially young people. In the eyes of post-90s and post-00s, the more important meaning of pets is companionship. They no longer just "keep" pets, but think more about how to treat pets and provide them with a more comfortable and superior life. The post-90s and post-00s are becoming the mainstream consumer group, which is different from the values, outlook on life and world outlook of the previous generation, and has also formed a unique way of raising pet.
Both Xicha and Starbucks are aimed at the popular pet economy and the spending power of young people behind the pet market. At present, the pet economy is still in the early stage of development in China's beverage industry, in which the potential business opportunities are huge. And like tea, Starbucks innovation, is a new attempt to provide a new consumption scene, different in-store experience, so that consumers are interested, giving more consumers a reason to go to the store.
* Image source: Internet
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