What does Starbucks sell? what is the best seller? Starbucks changed careers to sell bags this year!

This year's Starbucks cherry blossom season is a little different from previous years. Starbucks, the "leverage" of the coffee industry, has switched to selling bags.

Last week, Starbucks announced the launch of the new season Cherry Blossom Cup on its official account.

As can be seen from the pictures on the market, in addition to the cherry blossom cup that burst a girl's heart, Starbucks also launched a variety of cherry blossom-themed bags.

This year's Starbucks cherry blossom season bags look like this.

This time, Starbucks still uses the elements of the cherry blossom season festival in its bag design, such as the pink elements of the bag are very appropriate to the holiday theme, and the cherry blossom pink gold series of bags look very girlish. Star father really knows too much about girls.

In addition, Starbucks also launched two gift boxes and bags.

According to Weibo Jiangsu, the two gift boxes are Spring praise VIA gift box and Spring praise coffee press filter pot gift box respectively.

Spring praise VIA gift box is a pink cherry blossom diamond bag, while spring gift coffee filter pot gift box is a custom-made pink press pot for this year's cherry blossom season.

The pink powder is tender and tender, and the heart of a young girl is exploding. She really has no resistance.

However, it is not particularly surprising that Starbucks will switch to selling bags.

During this year's Valentine's Day, Starbucks has launched a limited Valentine's Day bag, which has successfully attracted everyone's attention.

Because this armpit handbag is limited and Starbucks put a lot of effort into it, such as adding a detachable fashion element-a large bow-to the bag, the bag immediately became popular on the Little Red Book. The original starting price in the store was only 299 yuan, and then it was fried to more than 400 yuan.

However, in the past year, Daddy Xing has been involved in the field of fashion bags for many times.

In November 2020, Daddy Xing suddenly made a big move and launched a new black gold Christmas cup.

On Christmas Day in December 2020, Starbucks sold stylish bags directly across the border and released several models in one go.

Starbucks often does not follow the common sense of the brand has long been known, but the "unprofessional" star father began to sell bags what do you like?

As we all know, Starbucks is very good at finding users' pain points, thus combining products to create more products that attract consumers. Since the Starbucks Cat claw Cup fire, the witty star dad has continued to find another way: turning to selling bags, and selling bags is still in the eyes of consumers'"girl's heart".

With the upgrading of consumption, the star father grasped the consumer psychology of the girls, selling not only bags but also lipstick.

Starbucks had previously partnered with make-up brand Stone Brick to launch cherry blossom season building block lipstick, and one of the biggest features of the product was that the lipstick stood on the building board on the packaging design, which made people feel very novel. At that time, some industry insiders said: Starbucks hopes to quickly channel young female consumers with makeup brand Stone Brick through joint cooperation with beauty makeup brands.

In 2019, to celebrate the return of the classic "Sparks 39; Mores Frappuccino", Starbucks also launched lip gloss in conjunction with cosmetics brand Kylie Cosmetics. The lip gloss product has four lip glaze names, all of which are named after Starbucks classic flavor items, except for one that is dark brown, and all are blingbling high-gloss lip gloss. However, at that time, Starbucks did not promote the lip gloss, only as a gift, and only in the United States, China does not enjoy the welfare of giving activities.

If summed up carefully, it is not difficult to find that most of Starbucks' innovative peripheral products in recent years are actually extended around cups. Obviously, the culture of cups is of special significance to Starbucks and has become an important part of Starbucks brand culture, but in the long run, there will be certain limitations in terms of cup design elements and applications.

For example, on April 13, 2020, Starbucks launched the Cat's claw Cup again. It was thought that Starbucks' annual popular Cat's claw Cup would quickly become popular. Unexpectedly, some netizens complained that the version of Starbucks's "Cat's paw Cup" launched this year was based on the old model, but the same model changed to a different color, and the design felt exhausted. So will not continue to buy this year's Starbucks "cat claw cup", this limitation makes the annual cherry blossom limit too repetitive, in the long run also erodes the user's sense of freshness.

Today, Starbucks chooses to make new extension products in the field of fashion bags or cosmetics, presumably hoping to break through this limitation to make some new and innovative designs, and the extension of new areas can also further enrich Starbucks' culture. from this point of view, as the "lever" of Starbucks in the coffee industry, it is not surprising to switch to selling bags.

* Photo Source: Weibo