What is it that Starbucks picks up Mini Program from the store? Starbucks Mini Program brown launches new coffee social functions.

Starbucks Weixin Mini Programs (Mini) has a new way to play!

On March 16, Starbucks China Coffee Express ™ service officially launched six Weixin Mini Programs.

At the same time, Starbucks also launched two new features,"Help TA Belt" and "Coffee Social Experience Edition," which are also launched simultaneously in Weixin Mini Programs.

It is understood that these two service functions are Starbucks 'insight into social attributes based on WeChat ecosystem. The new function will give more social elements and personalized customization experience to "Coffee Express" service, and will also meet the needs of daily commuting, social sharing, emotional transmission, etc.

These two new features are similar to other takeout software, such as "Coffee Social Experience Edition", which allows customers to customize coffee preferences, customization needs and coffee attitudes."What cup type, how many espresso","skim or oatmeal" can be satisfied at one time. The function of "helping TA bring coffee" makes the process of bringing coffee to friends and colleagues more convenient and smooth. The initiator only needs to share the order information to WeChat with one click, and can invite friends to join the order, and make payment through WeChat "group collection", simplifying the order process of many people, and can also view the coffee social information of friends, understand TA's coffee customization needs and coffee attitude, and order the favorite drinks for TA with one click.

On May 21, 2019, Starbucks China launched the concept store of "Coffee Express," which focuses on "online point and store pickup." At the end of May 2020, Starbucks cooperated with Alibaba's competitor Tencent to launch Weixin Mini Programs (Mini), providing member rights and star delivery services, and launching take-out services and selling peripherals. In the Mini Programs, users across the country can pass the distance, Whether it is open or not and special drinks to find the nearest store and carry out "delivery order". After ordering, you can place orders directly in Mini programs and track the progress of goods. There is also a service notice on the home page that will inform the order details in real time.

On July 21,2020, Starbucks China "Coffee Express" once again cooperated with Alibaba. Consumers can enjoy Starbucks 'point-before-order service anytime and anywhere through any APP such as Alipay, Taobao, Word-of-mouth and Gaode. As long as the mobile phone orders to the store, it saves a lot of waiting time.

Later in August, Starbucks also launched a single-order business.

On March 3 this year, Starbucks opened an official flagship store in Jingdong, which mainly sells Starbucks coffee cups, coffee utensils and various gift cards and vouchers.

Although it has been less than two years since Starbucks launched the "Coffee Express" service function, it can be seen from Starbucks 'repeated expansion of "Coffee Express" Mini programs and other service items that Starbucks is gradually deepening its online business. Starbucks launched a brand-new "Coffee Social Experience Edition" which also provides more diversified consumption scenarios for Coffee Express ™, and is also another attempt to sell business to others.

* Image source: Internet