The financing process of the founder of manner Coffee is manner Coffee good? Manner latte price

A week ago, Manner Coffee posted a message on its official account:

Manner opened a store with recycled coffee grounds.

Opened a shop with coffee grounds? What kind of fairy operation is this?

I've heard of using recycled coffee grounds to make "eco-themed" shoes and clothing, cold jackets, auto parts, children's toys or common crops, but it's rare to open a coffee shop.

Needless to say, let's start with how special Kangkang coffee shop really is.

A week ago, the coffee brand teamed up with LTO × KAFFTEC to open a coffee shop in Shanghai TX Huaihai Youth Power Center, which, as described above, adopted the element of "coffee grounds" and was based on the theme of environmental protection.

This coffee shop is different from most cafes on the market. This coffee shop mainly focuses on environmental protection, including its design and decoration.

According to the official account of Manner Coffee, the bar in the coffee shop and the tables and chairs in the guest area are made of coffee grounds recycled materials, so the shop exudes the aroma of coffee everywhere.

In addition, the most special is a tree in the store!

From the first picture above, we can see that there is a tree in the store that stands out because it is withered and has no leaves on its branches. Manner Coffee said: "under the withered tree is barren coffee grounds soil." the idea behind the withered tree is to call on "everyone to take the treatment of coffee grounds seriously." Reduce the damage to the environment and plants caused by casually discarded coffee grounds.

It seems that this coffee shop with coffee grounds is indeed very distinctive, but it is only open to the public for one month, and it is an environmentally friendly pop-up coffee shop. Its business hours start on March 12 and end on April 11. Due to the particularity of the store, the coffee grounds produced in the coffee shop are recycled by KAFFTEC besides being used by customers themselves.

In fact, long before that, Manner Coffee was committed to the cause of environmental protection.

As a domestic boutique coffee chain brand, Manner Coffee has been committed to environmental protection. Since the opening of the store, Manner has also regarded environmental protection as its social responsibility.

Previously, Manner Coffee also proposed that each customer who brings non-disposable paper cups to the store to buy coffee can get a discount of 5 yuan, while buying coffee beans with cans will be reduced by 18 yuan.

The original low-cost coffee plus the discount activity of reducing 5 yuan by bringing your own cup, for Manner Coffee, there is no money at all. Han Yulong, founder of Manner, said: "he can make a gross profit of 5 yuan for a cup of 15 yuan coffee, but he can hardly make money if he brings his own cup." But the original purpose of this preferential activity is to encourage consumers to actively participate in environmental protection.

Manner Coffee, a local chain coffee shop in Shanghai, was founded in 2015 by Han Yulong and his wife. At present, Manner Coffee has gone through three rounds of financing. The latest financing news is on the 4th of this month, less than three months after the last round of financing of Manner. With the strong support of capital, Manner has begun to accelerate its expansion.

According to incomplete statistics, there were only 3500 independent cafes in Shanghai in 2015. By this year, there were more than 7000 stores searching for the word "coffee" on Dianping. According to the rising data of coffee shops, industry insiders said: China's coffee market is growing rapidly by more than 10% and is constantly sinking into consumers' daily lives.

MannerCoffee has also risen rapidly after it was supported by capital since its inception. In retrospect, the original MannerCoffee was a store with a store area of only 2 square meters, and only three stores were opened in the first three years (2015-2018), but after that, Manner began to accelerate the expansion of its store number.

As one of the top boutique coffee brands in China, Manner is known by netizens as "the king of Shanghai coffee sex-price ratio" because of its coffee quality and coffee price (between 15 and 25 yuan per cup), so it is quickly out of the circle in Madu.

Manner's first store opened in Nanyang Road, Shanghai in 2015. At the beginning of its establishment, it focused on 10 yuan of cost-effective boutique coffee in the form of a stall store. After obtaining financing of 80 million RMB today from 2018, Manner began to expand its stores in Shanghai on a large scale. Manner moved from Shanghai to the whole country in 2019. On December 6, 2020, Manner also opened 30 new stores across the country, and opened 30 new stores in Shanghai, Beijing and Shenzhen. It is mainly concentrated in Shanghai, and now Manner Coffee has grown into a boutique coffee head brand valued at about 1.3 billion yuan, and has its own stores in Shanghai, Beijing, Shenzhen, Chengdu, Suzhou and other regions.

So far, the number of Manner Coffee stores has increased to more than 100, most of which are located in Shanghai, with more than 90, but Manner Coffee, which has more than 100 stores, still keeps the price of coffee at 15-20 yuan a cup.

In addition, in addition to the crazy increase in stores, Manner is also expanding its product line and layout diversified consumption scenarios, such as in products, from the early only affordable boutique coffee to now its products include Italian, iced, hand-made, bread, portable coffee bags, boutique raw beans, oatmeal milk, coffee utensils / equipment / cups, surrounding products and other whole industry chain products, in addition, in the consumption scene Also from no chairs and no takeout store scene consumption expanded to the current online consumption service, Manner developed the brand intelligent ordering Mini Program and officially settled in Tmall in August last year, mainly selling boutique coffee beans, hanging ear coffee, coffee equipment and brand peripheral products, it is not difficult to see that Manner's product line is expanding synchronously with its stores. Manner is expanding from the category of 10 yuan boutique coffee to building a brand full product system.

Nowadays, drinking coffee is no longer a luxury, and the rapid development of the coffee market makes drinking coffee a daily routine. So, in the highly competitive coffee industry, it will take time to see whether Manner can develop further in 2021.

* Photo Source: Manner Coffee official account

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