What country is the brand of Blue bottle Coffee? Blue bottle Coffee Store Design style Coffee quality

Blue Bottle, as one of the more well-known cafes in the coffee circle, is known as the existence of "textbook level" in the field of fine coffee.

Blue Bottle Kyoto Store

As the coffee brand representative of the third coffee wave, Blue Bottle deeply influences a generation of fine coffee practitioners from coffee roasting, coffee making to store design to brand culture.

Blue Bottle Coffee was founded in 2002 on the West Coast and remains one of the most popular specialty coffees in the United States, known as the "Apple of Coffee."

In 2002, Blue Bottle Coffee founder James Freeman opened the first Blue Bottle Coffee in Oakland, California, USA. The name of the coffee shop was derived from Freeman's first coffee shop in Vienna.(Blue Bottle. At the end of the Vienna War in 1683, Franz opened the first coffee shop in medieval Europe using coffee beans left by the Turkish army). The founder's original intention was to bring fresh coffee beans to consumers, that is, to provide fresh coffee beans roasted for no more than 48 hours. In 2004, he started a small stall outside San Francisco Ferry Building. In 2015, it opened its first overseas store in Kiyosumi Shirakawa Station, Japan.

Blue Bottle Coffee entered the Asian market for the first time in 2015, with its first stop in Tokyo, Japan. After entering Seoul, South Korea in May 2019, Blue Bottle Coffee had nearly 100 stores worldwide as of May last year.

Blue Bottle Coffee opened its first store in Tokyo, sparking the third wave of coffee craze in Tokyo.

Tokyo Kiyosumi Shirakawa

This Tokyo Kiyosumi Shirakawa store is Japan's first Blue Bottle Coffee. The store is transformed from an old warehouse with a total area of 140 square meters. At first glance, except for the conspicuous Blue Bottle LOGO, it looks ordinary, and this is the "excellence" of Blue Bottle. In terms of decoration style, Blue Bottle advocates "minimalism."

Another unique feature is the coffee menu.

Blue Bottle's coffee menu insists on a pure coffee menu and sells only beans, not ground coffee.

In 2002, Blue Bottle Coffee was still a small stall in the United States, and now it is one of the most popular boutique coffee brands in the United States. So why is this Blue Bottle Coffee loved by so many people?

Blue Bottle Coffee has attracted two major points since its opening: the quality of coffee and the design style of its stores.

One.

coffee quality

At the coffee level, Blue Bottle Coffee's biggest feature is its focus on single-origin coffee, known for its freshly roasted organic beans.

At the beginning of the store, the founder hoped to bring fresh roasted coffee beans to consumers, so after opening the store, he proposed to provide consumers with fresh coffee beans that had been roasted for no more than 48 hours, so it was sought after by many consumers.

Two.

Minimalist decor

Since Blue Bottle entered Japan in 2015, it has quickly become a new fashion card-punching destination for Japanese cafes with simple art style. Its unique minimalist decoration style has basically become the aesthetics of Blue Bottle shops.

Those who have carefully observed Blue Bottle Coffee stores should know that all Blue Bottle stores are designed with simple blue bottles, and there are no other decorations, even the word "Coffee" will not have, and its LOGO consists of a very simple blue bottle.

The overall decoration of the store is also based on simple style. There is no Wi-Fi, no power connector and too noisy music in the store. Some only know simple decoration style and coffee.

Finally.

Although Blue Bottle Coffee has not opened stores around the world, its popularity has long been popular around the world, and why Blue Bottle Coffee is loved by so many people may be because of the brand's good coffee and comfortable environment.

Blue Bottle Coffee is also expanding its market.

At the end of April last year, Blue Bottle announced the opening of its first store in China, the first store in Central Hong Kong. In early March this year, Blue Bottle attacked the Chinese market again and recruited "brand director" positions in Shanghai. If there is no accident, Blue Bottle is expected to open stores in Shanghai soon.

* Image source: Internet