Chinese boutique trend coffee mathematician Coffee launched health pear latte and pear ointment latte

On April 27, Coffee, a new coffee chain founded in Suzhou, joined hands with Li Liangji, a century-old traditional Chinese medicine brand in Gusu, to launch health-preserving coffee.

This health-preserving coffee launched by mathematicians and Li Liangji is a new product with the same origin of medicine and food, "pear series", which includes pear latte and pear ointment latte.

Coffee can also be combined with pears, this. It must be another novel flavor of coffee.

According to the official account of Coffee Wechat, the pear latte combines Li Liangji Gufa special Chunli ointment with the algebra mathematician classic latte, while the pear plaster latte adds the ancient secret Guiling ointment, thus realizing the collision between Chinese and Western tastes.

In terms of efficacy, pear latte is cool and moisturizing throat, pear ointment latte is heat-clearing and detoxifying, and the combination of China and the West has created a new realm.

At present, the product went on sale on April 28.

Nowadays, with the advent of the era of boutique coffee and the popularity of coffee culture on a large scale, the types of coffee have become diversified, such as more hanging-ear coffee, cold-extracted coffee and creative coffee on the market. There is no doubt that in this context, only innovative products can get more consumers.

Algebraist mathematician Coffee defines itself as Chinese boutique trend coffee, advocating "unique coffee flavor drink + aesthetic atmosphere".

In terms of products, the agent mathematician coffee provides "high-quality and medium-price" coffee drinks and coffee atmosphere.

In addition to providing traditional hand-brewed coffee and espresso, the mathematician Coffee has also created a series of creative and high-quality flavor coffee drinks, such as coffee-based coffee beverages with grapefruit, wine, raspberries, sparkling water and other elements, more representative products such as "coffee flower honey latte", which combines coffee flower honey and coffee, and yogurt elements. After mixing, there are pasture yogurt coffee similar to prairie mountain color, coffee drinks with fruit and sparkling water elements, etc., in order to meet the diversified choice of coffee products. The choice of cross-border traditional Chinese medicine time-honored brands to launch health-preserving coffee has also further met the product needs of more consumers.

Klein, founder of Algebraist Algebraist Coffee, said: five years ago, the domestic offline coffee market was mainly a competition between regional brands and regional brands. Three years ago, Chinese brands were competing with Chinese brands, but now it may be Chinese brands competing with world brands.

To this end, since the mathematician Coffee completed a round of financing of tens of millions of yuan at the end of 2020, Coffee began to accelerate the development of the coffee market. Peng Zhijian, managing partner of investor Yuansheng Capital, also said: "China's current coffee market is growing rapidly and still has great potential for development, so it is optimistic about the opportunities for a new generation of Chinese chain coffee brands."

Although Coffee has not been established for a long time, as a new coffee brand, the stores it currently operates are profitable.

In addition, Coffee, an algebraic mathematician, will also accelerate its development of the coffee market after obtaining financing. On April 29th, Coffee, an algebraic mathematician, posted on its official account Wechat that four new stores were launched in Changshu, Suzhou and Suzhou during the May Day holiday. Two of them are located in Shanghai, one in Suzhou and the other in Changshu.

Specific location of the new store

In the new stores, these four cafes have their own characteristics, such as the design of the shop in Shanghai Xuhui Tiandi uses simple wood-grained bricks and black texture bar, the overall space design looks very comfortable.

The Shanghai Shangjia Center store is designed with irregular spatial structure and scattered colors.

Suzhou Longhu Beili shop uses red as the main color, with log color to form a square sense of space.

The design of Changshu Meicheng Tianhong store adopts a small and fresh space atmosphere.

Algebraist mathematician Coffee, as one of the representatives of Chinese boutique trend coffee, has always had his own "opinion" in space design, such as not rigidly adhering to the same style in space design, as well as the design of the above four stores, each has its own characteristics.

There are two main types of coffee brands on behalf of mathematicians, including shopping malls with convenient and differentiated design and community stores with comfortable and leisure style. Among them, the area of shopping malls is about 40 square meters, and that of community stores is about 80 square meters.

Algebraist Agent mathematician Coffee some stores

So far, Algebraist agent mathematician Coffee has about 30 stores, most of which are located in Suzhou.

According to statistics, there are 24 stores in Suzhou, 4 in Shanghai and 2 in Wuxi. The mathematician Coffee brand expects the number of directly operated stores to exceed 100 by the end of 2021. At the same time, more stores will be opened in Nanjing, Ningbo, Jiaxing, Taicang, Changzhou and Hangzhou.

* Photo Source: coffee mathematician official account network of Wechat