Milk tea shop hire care queue suspected of 700 million milk tea join fraud case Shanghai cracked 700 million yuan fraud case

Long queues in milk tea shops are no longer a special thing, however, today, there is a topic on Weibo that people are surprised (inside)-- the Shanghai police have reported that they have cracked a fraud involving 700 million yuan in milk tea franchise. and the back of this case is actually related to the long queue of milk tea shops.

On May 13, Shanghai police reported the detection of a fraud involving 700 million yuan in milk tea franchise.

According to the introduction, the original milk tea shop queue is to hire people to line up, in order to create a hot illusion, and behind this long queue is also suspected of crime.

Here's the thing.

As mentioned in the video, after investigation, Jin, Wang and others set up a number of fake brands of milk tea to join the website, acquired or registered more than 50 milk tea brands, and in order to gain the trust of the franchisees, the suspect also forged the authorization documents of several brands and designed and printed a large number of publicity materials. Even during the field visit of the franchisee, the criminal gang hired people to pretend to be consumers at a price ranging from 40 to 80 yuan per person per day, standing in a circular queue in front of the milk tea shop, creating the illusion of booming business, deceiving the franchisee's trust with layers of franchise routines, and falsely claiming to provide a number of services, but after the franchisee paid the franchisee fee, the criminal gang would not honor the relevant promise. For example, by delaying the location of the store, raising the purchase price for decoration and other excuses to refuse to fulfill the promise, which directly leads to the poor operation or even closure of a large number of franchise stores.

At present, this Shanghai's first case of contract fraud in a "set-up" milk tea shop has been cracked by the Shanghai economic investigation police, and more than 90 suspects, including Jin and Wang, have been taken criminal compulsory measures. at the same time, the police have destroyed a number of false investment promotion websites, and seized a large number of false authorization documents, contract documents, speech list, branded milk tea and other items involved in the case, involving more than 700 million yuan.

Coincidentally, long queues of people in milk tea shops lined up to create a hot illusion in December last year.

On December 15 last year, there was also a long queue in front of a milk tea shop in Shanghai's people's Square area. after investigation, it was found that a milk tea shop named Cha Zhilan hired a number of part-time workers to line up to buy milk tea. But all these actions are not to attract consumers, nor to become an online celebrity store, but to promote their own store brand in order to attract franchisees.

It is understood that this employment queue began in late November last year, and part-time workers can get a commission of 40 yuan after queuing for four hours and a cup of milk tea for free. According to statistics, employers have to spend at least 5,000 yuan on this employment "group show" every day.

Line up for part-time recruitment

In recent years, the new tea industry is unusually hot, among which, milk tea has become an indispensable "happy water" in many people's daily drinks. According to a previous "2020 New Tea White Paper" statistics, capital invested more than 4 billion yuan in the new tea race track in 2020. In addition, according to CBNDATA data, the size of the new tea market is expected to reach 110.2 billion yuan in 2021.

In an industry with great development prospects, if a tea brand needs to hire trust to create the popularity of the brand or in this way to enhance brand awareness and attract franchisees to join, for such a long time, presumably the final outcome will not only bear the risk of losing money, but also face the crisis of bankruptcy.

But I would like to remind you that for brands, there is nothing wrong with getting greater profits through different ways, but the boundaries of the law should also be clearly defined, otherwise it will end up losing both husbands and soldiers.

* Image source: Internet