I wanted to have a cup of coffee, but Starbucks collapsed. The reason why Starbucks APP collapsed.

Starbucks is on Weibo's hot search list again.

This time it was because the Starbucks APP was "squeezed" and crashed.

According to Starbucks 'official Weibo message, Starbucks' APP collapsed because Starbucks launched a campaign to buy a computer bag for 150 yuan.

On May 17, Starbucks said on its official blog: From May 18 to May 24, Starshare Club members can order a single star gift (Starbucks App/WeChat Starbucks Mini programs/Hungry special star gift), and you can reserve a #Starbucks atmosphere group computer bag #after paying 150 yuan for accumulated consumption.

This morning, some netizens reacted: want to drink a coffee result Starbucks collapsed.

Netizens said: Starbucks App Mini programs system appears part of the normal display menu page, In addition, In the checkout link, Starbucks App Mini programs have been loaded state, So netizens spit out: Want to drink a cup of coffee is so difficult?

Then at nearly 10 o 'clock, Starbucks confirmed on Weibo that App Mini programs had collapsed and said: "I feel everyone's enthusiasm for the event, and programmers are stepping up rescue."

At 11:27, Starbucks responded again to the APP crash: "Rejoice, App fixed."

In fact, it's not uncommon for Starbucks App Mini programs to crash.

App Mini programs have often been "squeezed" when Starbucks launched large-scale events before, and this situation, from a certain level, also shows that Starbucks launched events when the popularity is extremely high.

In recent years, Starbucks has not only closed the distance with consumers but also earned a large wave of traffic through various "marketing activities."

Take last year's popular "Starbucks atmosphere group" for example.

In December last year, some netizens revealed that a group of mysterious organizations-Starbucks atmosphere group appeared in Starbucks stores. After seeing this topic on the micro blog list, Starbucks quickly "recruited horses" on Weibo, which led to a "map contest" among melon eaters. For this reason, Starbucks also played a reverse marketing.

Coincidentally, on July 7 last year, when netizens were preparing to place orders, they found that Starbucks APP and Mini programs crashed, and the reason for the system crash was that Starbucks launched a limited version of Green Coconut Fairy Matcha Star Ice Music.

Earlier, on April 21 last year, Starbucks 'official Weibo posted a coffee coupon announcement, showing that Starbucks would give out 20,000 cups of free coffee coupons from 8 p.m. on April 21. As long as Starbucks opened the App at 8 p.m. that night, there was a chance to get the coupons, and then the APP collapsed and couldn't log in.

In terms of marketing strategy, Starbucks is second, and no one calls it first. Simply launch an activity, App Mini programs will be "squeezed" and collapsed!

* Image source: Internet