I wanted to have a cup of coffee, but Starbucks collapsed. The reason why Starbucks APP collapsed.
Starbucks is on Weibo's hot search list again.
This time it was because the Starbucks APP was "squeezed" and crashed.
According to Starbucks 'official Weibo message, Starbucks' APP collapsed because Starbucks launched a campaign to buy a computer bag for 150 yuan.
On May 17, Starbucks said on its official blog: From May 18 to May 24, Starshare Club members can order a single star gift (Starbucks App/WeChat Starbucks Mini programs/Hungry special star gift), and you can reserve a #Starbucks atmosphere group computer bag #after paying 150 yuan for accumulated consumption.
This morning, some netizens reacted: want to drink a coffee result Starbucks collapsed.
Netizens said: Starbucks App Mini programs system appears part of the normal display menu page, In addition, In the checkout link, Starbucks App Mini programs have been loaded state, So netizens spit out: Want to drink a cup of coffee is so difficult?
Then at nearly 10 o 'clock, Starbucks confirmed on Weibo that App Mini programs had collapsed and said: "I feel everyone's enthusiasm for the event, and programmers are stepping up rescue."
At 11:27, Starbucks responded again to the APP crash: "Rejoice, App fixed."
In fact, it's not uncommon for Starbucks App Mini programs to crash.
App Mini programs have often been "squeezed" when Starbucks launched large-scale events before, and this situation, from a certain level, also shows that Starbucks launched events when the popularity is extremely high.
In recent years, Starbucks has not only closed the distance with consumers but also earned a large wave of traffic through various "marketing activities."
Take last year's popular "Starbucks atmosphere group" for example.
In December last year, some netizens revealed that a group of mysterious organizations-Starbucks atmosphere group appeared in Starbucks stores. After seeing this topic on the micro blog list, Starbucks quickly "recruited horses" on Weibo, which led to a "map contest" among melon eaters. For this reason, Starbucks also played a reverse marketing.
Coincidentally, on July 7 last year, when netizens were preparing to place orders, they found that Starbucks APP and Mini programs crashed, and the reason for the system crash was that Starbucks launched a limited version of Green Coconut Fairy Matcha Star Ice Music.
Earlier, on April 21 last year, Starbucks 'official Weibo posted a coffee coupon announcement, showing that Starbucks would give out 20,000 cups of free coffee coupons from 8 p.m. on April 21. As long as Starbucks opened the App at 8 p.m. that night, there was a chance to get the coupons, and then the APP collapsed and couldn't log in.
In terms of marketing strategy, Starbucks is second, and no one calls it first. Simply launch an activity, App Mini programs will be "squeezed" and collapsed!
* Image source: Internet
- Prev
Brazilian coffee production will be reduced due to drought in Brazilian coffee producing areas.
Professional coffee knowledge exchange more information about coffee beans Please follow Coffee Workshop (Wechat official account cafe_style) Brazil is now the world's largest exporter of coffee, sugar and orange juice, however, it has recently been extremely rare. Brazil's main agricultural exports are concentrated in the south-central part of the country, where land has recently cracked and rivers are low. The drought situation
- Next
Ruixing Branch was fined 80, 000. Summary of Luckin Coffee's development from 2017 to 2021
According to media sources, Luckin Coffee (Guangzhou) Co., Ltd. Tianhe 24 Branch was fined 80, 000 yuan for false registration. According to the APP information from Sky Eye, Luckin Coffee (Guangzhou) Co., Ltd. Tianhe 24 Branch added an administrative penalty and a fine of 80000 yuan. The content of the punishment shows that the real estate certificate submitted by the punished branch when applying for the establishment of a branch is false.
Related
- How does coffee break out of rich layers? Which is better, washed coffee beans or sun-dried coffee beans?
- What are the five ways to drink American coffee? What is the difference between American coffee and Long Black? How to make quicksand ice American style? How to pull flowers in American coffee? Can I take milk in American coffee?
- What's so good about Blue Mountain, which ranks first in the world's top coffee beans? What grade does Blue Mountain Coffee belong to? What are the characteristics and taste of Blue Mountain Coffee?
- How to draw flowers in American coffee? Can American coffee draw flowers? What is the principle of latte flowers? How to kill the milk foam of coffee flower?
- Is it better to use lightly baked beans or deeply baked beans for mocha pot coffee? How to use and make a mocha pot! What should I do if the Mocha pot has a splash problem?
- What does special coffee mean? What beans are the best to make special coffee? Do you make special coffee with espresso or cold extract? Why is specialty coffee the "cocktail" of the coffee industry?
- Coffee shop specialty American production ratio step by step tutorial KFC apple bubble American practice
- What is the difference between the foam of a latte and white cappuccino? How thick should Latte's milk foam be made? What's the difference between a cappuccino and an Australian white latte?
- The right way to drink espresso! How to drink coffee best? Do I have to gulp dirty coffee?
- Take restrictions! Starbucks takes action to crack down on "coffee workers"