Coffee chain Seesaw cross-border T-shirts seesaw Coffee is the first store on the Internet?

On May 14, Seesaw, known as the number one boutique coffee brand in China, posted on its official account that it was working with the Japanese fashion and lifestyle editor brand niko and.... Jointly launched a design T-shirt.

I learned from the official account of Seesaw Coffee that this cross-border joint partnership is that Seesaw and eight coffee brands with their own characteristics are invited to join niko and.... Launched the "GOOD LUCK" COFFEE SHOP project.

According to reports, the joint launch of the T-shirt is "Seesaw in Space" as the theme, classic white background, with Seesaw Outer Space Caf é cool illustrations, in order to experience Seesaw brave and romantic genes, as well as creative spirit.

At present, Seesaw and Japanese fashion and lifestyle brand "niko and." launched the "Seesaw in Space" co-design T-shirt has been on niko and. The official Mini Program and offline stores are online at the same time, with a global limit of 200 pieces.

As the representative of one of the earliest boutique coffee brands in China, Seesaw Coffee was founded in Shanghai and was the first to introduce the boutique cafe experience to the Chinese market in 2012. As for the original intention of Seesaw coffee, founder Zong Xinkang and Wu Xiaomei believed: "A good life should be shared with more people, and good coffee should be enjoyed by more people."

Seesaw Coffee first store opened in Shanghai Yuyuan Road in 2012, focusing on boutique coffee and hand-brewed coffee, mainly young people. Because of the unique design style of its coffee shop, Seesaw coffee sold 1000 cups of coffee on the opening day of the Huaihai Road store in 2015.

As a deeply cultivated coffee brand for nearly 10 years, Seesaw Coffee has also won the hearts of many consumers by virtue of the innovation of creative coffee. According to statistics, from 2019 to 2020, the sales of creative coffee alone in Seesaw increased by 300% and the repurchase rate was 35%. At the same time, Seesaw Coffee also resonated with users through fashionable surrounding products. For example, on April 22nd this year, Seesaw Coffee opened a shop in Chengdu. It has also launched the periphery of more local daily elements, such as teapots, rattan chairs, hot pot elements, etc., added to green bags, coffee cups and tide socks.

In stores, Seesaw Coffee has so far opened more than 30 stores in Shanghai, Hangzhou, Suzhou, Shenzhen, Beijing, Nanjing and other regions.

In terms of store styling, Seesaw focuses on standard stores that integrate products and experiences, theme stores that integrate scenes and innovative product experiences, and Mini stores that focus on online scenes.

Seesaw also tried a richer offline scene on January 18, when coffee chain Seesaw Coffee opened its first Seesaw Mini store in Nanjing and the first Seesaw Mini store in China, which is located in the fifth floor lobby of the first phase of Nanjing International Capital Center (Sun Hung Kai IFC).

Seesaw Coffee also announced on its official Wechat account on April 22 that it has officially entered the Chengdu market. The first store in Chengdu is located in the southwest of Chengdu, and it is also presented as a "double head store". The two stores are located in Chengdu Mofang Dian and Chengdu Dayue City Store.

Chengdu Mo Fang Shop (1 / F, Mo Fang Shopping Center, 500 Jiaozi Avenue)

As a clear stream of online celebrity stores and a leader in the domestic boutique coffee market, Seesaw coffee initially expanded in Jiangsu and Zhejiang at a rate of 6 stores in three years. It has been revealed that Seesaw Coffee will also open its first store in Chongqing. At the same time, Seesaw also said that it expects to achieve a 50% increase in the same-store sales ratio in 2021, and plans to expand mini stores in existing markets such as Shanghai, Beijing, Shenzhen and new markets in the future.

Finally, how to ensure continuous product innovation is a problem that every brand needs to explore. This time Seesaw coffee and other brands jointly launch joint T-shirts on the theme of "ideal Cafe" is also one of the ways to expand product innovation.

* Image source: Internet