The impact of an online celebrity cafe in Bangkok announcing permanent closure of the epidemic on coffee industry cafes

According to CCTV financial reports, in early April this year, the third wave of COVID-19 epidemic broke out in Thailand. In order to prevent the spread of the virus, the Thai government implemented a number of epidemic prevention measures. During this period, the country's catering and entertainment industry was greatly affected. The global outbreak of pneumonia has also led to the closure of restaurants in many places.

Among them, the coffee industry, as a member of the catering industry, has also been severely hit by the epidemic.

It is understood that after months of support, a cafe in the Thai capital Bangkok finally failed to survive the depression during the epidemic and had to declare permanent closure at the end of May this year.

It is a pity that this cafe in Bangkok, the capital of Thailand, has been operating for 11 years, and it can be regarded as an old brand of online celebrity cafes in the coffee industry. The owner of a cafe in Bangkok, Thailand, said: 10 years ago, this shop was one of the first cafes to operate at noon. Before the outbreak of the epidemic, the business of the cafe was very prosperous for a long time.

Now it is in the predicament of closing down, and shopkeepers, employees and regular customers of the store are all sighing.

In addition to the closure of this 11-year-old shop in Bangkok, the capital of Thailand, at the end of January this year, the 300-year-old caf è Florian in Venice was also hit hard by the epidemic and finally announced that it was closed. According to previous news, the turnover of the Cafe in 2020 was less than 2 million euros, while the store also had 70 clerks and 100 part-time employees, and faced the pressure of full rent. The operation of the entire cafe came to an abrupt end, and under the pressure of high rents and the expiration of its franchise from the state government in 2021, Huasen Cafe announced its closure.

In addition, in 2020, domestic Internet coffee chain brands including coffee, coffee chain brand COSTA, and fashion coffee brand ManCoffee also suffered large-scale shop closures due to the epidemic.

The massive collapse of cafes is only a small microcosm of the catering industry in the epidemic.

In early April this year, affected by the third wave of the COVID-19 epidemic, the catering industry in all high-risk areas of Thailand stopped eating in and only provided take-out services. in early May this year, the Thai government slightly relaxed its governance. the catering industry was allowed to open 1/4 of the dining area of the restaurant, and the store became lively again due to the arrival of a small number of consumers, but some shopkeepers still could not survive the depression during the epidemic.

According to the video of the CCTV financial report, in addition to the collapse of the cafe in the Thai capital Bangkok, according to the Thai Restaurant Association, 50, 000 restaurants in Thailand have temporarily closed or closed in the past two months, and 500000 catering workers have lost their jobs.

According to the restrictions still being implemented in Thailand, data show that the daily loss to the Thai catering industry is as high as 1.4 billion baht (about 290 million yuan). The Thai Restaurant Association said that if the government fails to provide effective financial assistance, by the time the epidemic is over, 100000 restaurants in Thailand will be completely closed.

* Photo Source: screenshot of CCTV financial video

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