How about a themed coffee shop in Hangzhou herbal medicine shop? Coffee Coffee C

Cafes are becoming more and more interesting now.

Today, I saw a very distinctive cafe on a social platform-a cafe with the theme of "medicine shop".

It is understood that the cafe is located in a private hospital.

At first, I was attracted by the coffee packaging of this cafe, such as the coffee cup cover shown in the coffee package in the picture shows the obvious word "internal coffee", and the cup package also has a detailed description of "active ingredient" and "usage".

For example, the detailed description of "usage and dosage" is as follows: "one cup at a time, once a day, you can take an additional cup if necessary," and there is also an icon of "rejuvenation" and "cure", which makes people feel like a prescription prescribed by a hospital. it looks creative and impressive.

According to reports, the cafe, called "Therapist Coffee Healing Institute", is located on the right hand side of the entrance of Hangzhou Jinghua Women's and Children's Hospital.

The detailed location of the store is Jinghua Hospital, Block A, 182 Tianmu Mountain Road, Xihu District, Hangzhou.

Therapist Coffee Healing Institute opened in July last year. The owner of the coffee shop transformed a corner of the hospital into a cafe with the theme of "herbal medicine shop". As soon as he walked into the cafe, he could feel the atmosphere of "traditional Chinese medicine shop". For example, the shopkeeper decorated the coffee bar in the form of "consultation desk" and "medicine cabinet", and placed a very conspicuous "medicine cabinet" (mainly used for storing coffee) in front of the door. At the time of business, the sign "under consultation" was hung on the wall of the store (it is indeed a treasure cafe, I have to praise: the boss's brain is really big).

In addition, the storage form of coffee beans in the store is also different from that of ordinary cafes.

The coffee beans in this store will have special storage cabinets, such as traditional Chinese medicine bags, medicine boxes and test tubes, etc., it is simply a "medicine shop", full of "old Chinese medicine" style!

The menu of cafes is also divided into "over-the-counter drugs" and "prescription drugs" that are common in traditional Chinese medicine stores. Among them, according to the Little Red Book platform, the "over-the-counter drugs" in this cafe refer to deep-roasted basic coffee, and "prescription drugs" refer to medium-baked single products and cold extract and other flavor coffee.

Another more interesting setting in the store is that "over-the-counter drugs" can be bought according to consumers' own preferences, while "prescription drugs" can only be purchased after a "prescription" written by a barista (which seems to be fun).

The price of coffee is also relatively affordable, with a per capita consumption of about 20 yuan.

After the whole cafe was turned into a "traditional Chinese medicine shop", even daily baristas were dressed in white coats, so many netizens joked that these baristas were very much like a doctor when making coffee.

To this, netizens also said:

"this setting is very creative."

"at first glance, I really thought it was a pharmacy."

Some netizens even joked:

It's interesting. I'm going to see a doctor.

In fact, Therapist Coffee Healing is far from the only caf é in the field of coffee inventory.

In early February this year, a hospital in Zhejiang also launched traditional Chinese medicine coffee. After the cafe was opened, the hospital also actively combined its own traditional Chinese medicine characteristics and launched three kinds of Chinese herbal coffee products in early April.

More well-known is Tongren Tang, a century-old brand.

In July last year, Tongrentang opened a Chinese medicine health food and beverage experience store in the East third Ring Road of Beijing, which for the first time combined traditional Chinese medicine and coffee to launch a variety of health series of traditional Chinese medicine coffee, which later aroused widespread concern in the industry. Because of the novelty of this kind of Chinese herbal coffee, Tongrentang is popular with young people as soon as it is launched. Tongrentang can even sell thousands of cups of traditional Chinese medicine coffee every day.

In fact, in recent years, there have been many novel treasure cafes on the market, and these cafes are popular because, on the one hand, they are more creative and interesting, on the other hand, they have a sense of generation and ritual.

Take the Therapist Coffee Coff The creation of a "sense of substitution" is also very strong, so it has also won the attention of many consumers.

Now, with the development of the coffee industry, the coffee industry looks much more lively than in previous years, and the competition is also more fierce, but whether it is a century-old brand or a newly created brand, after ensuring the quality and service in place, continuous innovation can make the brand go longer, and finally may only disappear quietly in the eyes of the public.

* Photo Source: little Red Book Network

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