Starbucks opened a new store. Where did Starbucks open new stores? which stores did Starbucks open this year?
STARBUCKS Starbucks, a well-known global coffee shop chain, has been recognized as "a design company delayed by coffee sales". It either launches a variety of new limited-edition cups or "tosses" various types of new stores.
Starbucks continues to expand the number of stores-it's about to open a brand new store.
The first RESERVE store will be opened in Tongzhou District on June 25, according to the official Weibo of Starbucks in Beijing.
Starbucks has been "changeable" in store design, so what's so unique about this new store?
Starbucks selected the manager of the ™Tongzhou Aegean store like this.
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According to reports, the overall design of the cafe still incorporates the local customs. For example, the design of the cafe adopts the unique linear sense of Canal City, and echoes the historically important hub position of Tongzhou. The overall tone uses a relatively small and fresh style, highlighting the distinctive characteristics of the new store.
A series of outdoor designs have also been carried out, such as Starbucks uses its own brand imprint Siren for illustration to create a closer relationship with the Aegean Sea, while Starbucks also brings coffee planting, harvesting, processing, baking and baristas throughout the coffee journey, according to Starbucks' official Weibo in Beijing.
I have to say, Starbucks "toss" the store is really super careful, and also full of variety.
Since the beginning of this year, Starbucks has opened a number of creative styling stores that are inspired by their thinking.
On June 18, Starbucks opened a Starbucks store in Hulunbuir in the "northernmost" of China.
On April 27, Starbucks China welcomed its 5000th store and opened its 5000th store in Vientiane City, Qingdao.
On April 1, Starbucks invested heavily in opening a "yacht" cafe, which is located in Toucheng Town, Ilan County, Taiwan, China. It is said to be a "yacht" cafe because its overall design is inspired by "yachts". Starbucks "adapts measures to local conditions" combines local customs, culture and artistic style In the modeling of the yacht store, the historical background of the famous "Shigang Chunfan" of the local Wushi Port is used to show the customs of the local culture at one stroke.
At Starbucks' first Starbucks sign language coffee shop in Chengdu on Feb. 24, the sign "STARBUCKS" is still printed on Starbucks' LOGO. The ordering mode in the store is also very considerate, such as a double-sided order display screen, a handwriting board for communication, a handheld menu board with a special catering number, and other equipment.
On January 22, Starbucks added a new store scene to Starbucks stores in Chengdu-Starbucks Zhenxuan Coffee Distillery.
From the types of stores opened by Starbucks, it is not difficult to see that every Starbucks store will be combined with the local culture, and Starbucks will integrate its own distinctive characteristics with the local culture, so most of the stores are full of local artistic style. it will not be too abrupt, thus forming a unique Starbucks culture, and because Starbucks is very good at adapting measures to local conditions. After careful design and deliberation of Starbucks, each cafe will not have the same phenomenon when it becomes creative, and it also has a more localized design, giving people a unique sense of design and high-level sense.
Starbucks stores are defined as the "third space", a concept that plays the third most important role in life after home and office. Starbucks is also inseparable from its ingenious design. Starbucks often builds emotional connections between people through scene-based design when building a store.
From this point of view, Starbucks is really "a design company delayed by coffee sales." especially last year, although Starbucks was hit by the epidemic, Starbucks launched a lot of "new Starbucks styling". Including: Starbucks greenhouse Garden, Guangzhou's first Xiguan compound Starbucks, Starbucks office coffee shop, the most trendy Starbucks stores, Starbucks art cross-border stores, the first Starbucks container concept store in China, and so on.
Now, with the global economic recovery, the coffee industry may also usher in a recovery. On June 21, the Financial Associated Press said: the coffee industry will usher in a recovery, in which analysts pointed out that driven by a rebound in demand and business trends, Starbucks revenue is expected to "grow substantially", and Starbucks is expected to rise by nearly 20%. So what bold innovations are expected to be made by Starbucks, which is "substantially growing", in the types of stores it will open next? let's wait and see.
* Photo Source: Beijing Weibo official Starbucks Network
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