Starbucks new idea Starbucks decorates its stores with coffee filters, coffee cups and plates
Many of Starbucks' store designs have always been recognized as creative, but goose! The brain of Starbucks (painstaking)! Only unexpected, not impossible!
On July 6, Starbucks released an interesting article:
Use "Coffee filter Paper" for store design and decoration
Use "cups and plates" for store design and decoration
Design the Mermaid pattern with "Mechanical Keyboard Button and Circuit Board and Copper Tube"
……
In daily life, "coffee filter paper" is mostly used to make coffee, but! Starbucks, on the other hand, has a different idea-it directly applies the "coffee filter paper" to the decorative design of the store.
For example, one of the decorations of Starbucks' first coffee store in China was designed with the element of "coffee filter paper", and Starbucks even issued a self-evaluation of the product of this design inspiration, such as "Mermaid scales."
According to Starbucks officials, the store used 5600 pieces of "coffee filter paper" to form a wonderful watercolor painting through manual stitching and painting.
Of course, "coffee filter paper" is also used in other stores.
Starbucks stores in Xintiandi in Wuhan also use the element of "coffee filter paper".
Starbucks built a kite-like shape, which is made of "coffee filter paper".
Starbucks has also used "cups and plates" to design store decorations for coffee brewing products.
This is the case at a Starbucks store in Yidi Port, Beijing, which uses 22 plates and acrylic art installations to express the work scene of the Seattle bakery. The flagship store in central Suzhou uses more than 90 round embroidery frames.
A store in Changsha made use of more than 400 glass glasses to form a chic "crystal lamp" jewelry.
But! Starbucks' design mind goes far beyond coffee brewing products.
Starbucks also designs classic mermaid patterns by recycling mechanical keyboard buttons as well as circuit boards and copper tubes.
Starbucks used these elements in two Zhenxuan stores in Shenzhen.
They look like .
In fact, Starbucks has always attached great importance to "resonance" in store design, so it often integrates local culture with Starbucks' own culture in design style, and further resonates with consumers through localized design sense.
Like Starbucks.
Xi'an Bell Tower Starbucks flagship store
Seattle Marine Container Starbucks
Shanghai Starbucks Container concept Store
Starbucks selected the iconic mermaid Logo creative design of Shanghai Meiluo City Store.
Starbucks Yacht Cafe in Taiwan, China
By the end of 2020, Starbucks had 32938 stores in total, but due to the different cultural background of each city, Starbucks will launch corresponding coffee-themed stores according to the characteristics of each city. from here can directly reflect the diversity of Starbucks store design and productive innovation ability.
All right, here's the problem!
Among the many Starbucks designs, what moves you the most?
Welcome to leave messages for interaction!
* Photo Source: official Wechat official account network
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