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Blue Bottle Coffee is coming!

According to media reports, Blue Bottle Coffee will be launched in the form of pop-up on the ground floor atrium of K11 Art Mall, 18 Hanoi Road, Tsim Sha Tsui, Kowloon, Hong Kong for the first time.

According to media introduction, this Blue Bottle Coffee camper coffee truck is in the form of flash coffee shop. At present, Blue Bottle Coffee flash coffee shop has been opened to the public on July 8. The flash shop lasts until July 21, lasting for 2 weeks.

This Blue Bottle Coffee camper landing in Hong Kong has also made a unique presentation on the whole.

In terms of opening style, Blue Bottle Coffee pop-up shop focuses on camping style, which has been popular with Hong Kong people in recent years.

In terms of styling design, in order to launch a new coffee cart style, Blue Bottle Coffee camper coffee cart selected the Airstream Caravel produced in the United States in 1966, which has a classic retro style and is also one of the favorite products of camping fans.

During the event, camping gear from Chums, an American outdoor brand, will also be available at Blue Bottle Coffee pop-up shop.

At the same time, Blue Bottle Coffee has also cooperated with Tokyo bicycle brand tokyobike in Japan. These two settings are a great treasure for camping enthusiasts hahaha.

In addition, Blue Bottle Coffee will launch a variety of peripheral products, including Cold Brew Can.

In addition to Blue Bottle Coffee's regular coffee drinks, Blue Bottle Coffee has also partnered with local brands to launch three summer limited desserts, including two waffles and a lemon grapefruit new land, two of which consist of blueberry cream jam and strawberry lemon Earl Grey jam plus crispy waffles.

At the same time, the local handmade ice cream brand Gelat Etc. is also launched. If you buy any kind of food with any kind of drink here, you can also get a limited Blue Bottle Coffee canvas coffee cup bag.

Of course, in addition to the above introduction, the most interesting thing about this flash shop should be that Blue Bottle Coffee set up a hand-brewed coffee experience class for the first time in the field. According to the introduction, its intention is to open the territory outside Hong Kong.

This hand-brewed coffee class can accommodate up to 4 people at a time. It is led by a professional barista to learn the process of making Blue Bottle Coffee hand-brewed coffee. The content focuses on various coffee beans, coffee utensils and hand-brewed coffee tutorials. The whole course lasts 90 minutes. Participants can receive a packet of selected coffee beans (200g) and a hand-brewed guide "The Art of Pour Over".

It has to be said that although Blue Bottle Coffee only opened a camping flash coffee truck this time, the equipment in the coffee truck is complete!

Finally, what I want to say is that in the present, coffee is no longer a single refreshing drink, with the popularity and innovation of coffee culture, coffee has become an important part of everyone's daily life, and this way of "selling coffee while enjoying tourism" is indeed a very good "outdoor leisure" experience mode.

If you know something about camper coffee trucks, you should know that in recent years, the market has often been shocked by "mobile coffee trucks + campers". Write here, you may wish to think about it, in this era of rapid pace, will this "new form of coffee" be a development trend in the future?

Source: Blue Bottle Coffee Network

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