New Starbucks function Starbucks Wechat status how to use? What innovative features have been launched by Starbucks

Starbucks has a new function again!

Wechat and Starbucks, the world's largest coffee chain, launched a new feature, Starbucks Wechat status, on July 28.

According to the official Weibo of Starbucks, Starbucks has newly upgraded its "Starbucks guestbook." in more than 5000 Starbucks stores across the country, consumers only need to open Wechat and scan the Starbucks exclusive Wechat status QR code. You can get Starbucks's exclusive "Starbucks status".

In addition, clicking the Starbucks icon in the status will take you to the official Mini Program, where you can invite friends for coffee (go to Wechat and Amway friends have a cup of coffee). Starbucks exclusive Wechat status has two entrances, one is to scan the QR code on the guestbook mentioned above, and create your favorite "Starbucks status" in Wechat status.

Another entrance is to use the "Coffee Quick" function on Wechat and generate a "Starbucks Wechat status" made up of a quick password, a coffee hashtag and a Starbucks customized background image through the click of WeChat Pay to place an order.

According to reports, the "Wechat status" function is the first brand to enter the "Starbucks status" function.

"Wechat status" is a new Wechat function that has become popular all over the network some time ago. Users can post their own "Wechat status" or browse friends with the same status. Many netizens have also played new tricks on this function.

In addition, Wechat and QQ Music have jointly launched an interesting hidden game-Wechat state to listen to music directly, implying that friends who are in this state can click to listen to the song directly from this state.

There is no doubt that the reason why Wechat status has become popular is that it can better show personal status and express needs, as well as narrow the social distance between friends.

And Starbucks will launch "Wechat status" may also be favored by "Wechat status" to find similar social attribute bridges, "Starbucks Wechat status" actually tends to be an online coffee light social function.

In the last year or two, however, Starbucks has launched a number of new online "coffee social" services.

Such as:

On May 21, 2019, Starbucks launched a new function of "online click, go to the store" in China, called "Coffee Fast Starbucks Now".

In February 2020, Starbucks improved its previous "dedicated star delivery" delivery service and "Kaikuai" mobile ordering service by launching a "contactless Starbucks experience" to encourage customers to order online.

At the end of May 2020, WeChat Mini Programs partnered with Tencent, a competitor of Starbucks, to launch Starbucks, offering membership rights and special star distribution services, as well as launching a takeout service and selling surrounding areas.

In July 2020, the Starbucks "Kaikai" service, which focuses on "online, pick it up at the store", was fully integrated into Alibaba's commercial operating system, and the online platforms also included Alipay, Taobao, word of mouth and Gaode.

From the new WeChat Mini Programs on Starbucks and the functions such as helping TA to laying out the new scene of "Starbucks status" again, it is not difficult to find that Starbucks has entered the new social retail track and attaches great importance to online coffee social service. "online social" is also one of the directions of Starbucks' new scene in the future.

In addition, on July 27th US Eastern time, Starbucks released its results for the third quarter of fiscal 2021. The Q3 results showed that Starbucks' net revenue for the third quarter was $7.5 billion, up 78% from a year earlier, and same-store sales in China were up 19%.

In terms of the number of stores, Q3 reported that Starbucks China has fully returned to its pre-epidemic store growth rate, with a total of 5135 new stores in Starbucks China in the third quarter.

Starbucks expects the total number of stores to reach 6000 by 2022 and says new stores in China will continue to provide high-quality store profitability and returns.

To sum up.

Actually, what Starbucks wants:

In addition to the proud "third Space" in the past, the social consumption scene of combining online and offline is also one of the new scenes that Starbucks will expand in the future.

* Photo Source: Weibo official Starbucks Network

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