Where is Piye coffee in China? how many are there in China? The relationship between peet's coffee and Starbucks
As new faces continue to emerge in the coffee race, Peets Piye Coffee, known as the "ancestor of the coffee industry", is also quietly speeding up its plans to open a store.
When it comes to "coffee", Starbucks may be the first thing that comes to mind, but before Starbucks became a household name, Piye Coffee, which originated in San Francisco, was already known as the "ancestor" in the coffee industry.
If you are a coffee enthusiast, you must know the name Peet's Coffee, the grandparent of the coffee world.
On July 13 this year, Peets Piye Coffee opened six stores in its official account official in Beijing, Shanghai, Suzhou and Ningbo, while according to related news, Peets Piye Coffee is expected to open 11 stores in Beijing this year, in addition, more new stores will be opened in Shanghai.
Piye Coffee opened its first store in Beijing last September. So far, Piye Coffee has five stores in Beijing.
Piye Coffee enjoyed a high reputation in Shanghai long before it landed in Beijing, and opened many branches.
Pi Yeh entered China in 2017, and the first overseas flagship store was located on Donghu Road in Shanghai, which has also opened the expansion of China's boutique coffee market. It is worth noting that China is the only country outside the United States to open stores.
Public data show that Peet's Coffee originated in the United States and enjoys the supreme status in the coffee industry, such as: it is recognized as the "leader" of the American boutique coffee wave, and everyone regards it as the "father of Starbucks" phenomenal coffee shop.
In the book "injecting the Heart" by former Starbucks CEO Schultz, it is also described: "the spiritual father of Starbucks is Alfred Peet, a Dutchman who introduced high-quality black coffee to Americans."
Actually, this "Alfred Peet" is the founder of Peet's Coffee & Tea.
In 1966, Mr. Alfred Peet Pitt, the founder of Piay Coffee, launched a coffee revolution in Berkeley, California, followed by the opening of the first Piay Coffee Peet's Coffee.
Alfred Peet, founder of Peet's Coffee
The Genesis store is also famous as "the birthplace of American re-baked fashion and espresso" and the most legendary ancestral cafe in the United States. today, Piye Coffee is still a place of pilgrimage for coffee players around the world.
Peet's Coffee & Tea founder store
In the early days, the founders of Peet's Coffee & Tea brought high-quality coffee beans and deep roasting style to the United States, and the deep roasting technology of Piye coffee also triggered a second wave of coffee roasting in the United States.
In this regard, the three earliest founders of Starbucks (Jerry Baldwin, Gordon Pork and Geoffsig) were all deeply influenced by it. Starbucks was founded in Seattle under the inspiration of Pippie Coffee, and Starbucks merged with Pierce Coffee in 1984. Unfortunately, they had to operate separately because of the disagreement between the two sides.
In addition, Peet's Coffee & Tea, an American coffee chain, did something that had a big impact on the coffee industry in 2015.
Peet's Coffee & Tea announced the acquisition of boutique coffee brand Stumptown and boutique coffee brand Intelligentsia Coffee.
In the field of boutique coffee, "Tree Pier City" and "intellectuals" can be regarded as one of the representatives of the highest quality, which shows the influence of Peet's Coffee & Tea at that time.
Today, the influence of Piye coffee is still the same.
Piye Coffee has also speeded up shop opening this year. According to the China Business Daily, it is expected that there will be 70 stores in the Chinese market for Pinot Coffee by the end of this year. According to statistics, if nothing happens, the number of new outlets in China this year will be the total of the past three years.
To sum up, Piye coffee is very worthy of clocking in and recommended.
* Image source: Internet
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