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Lucky personnel loss is serious, is Lu Zhengyao poaching people? Luckin Coffee realizes the overall profit of the group.

Published: 2026-08-22 Author: World Gafei

Last Updated: 2026/08/22, Luckin Coffee logged on the hot search list of Weibo again. This is good news. Luckin Coffee realized the overall profit of the group. This morning, several media reported that Luckin Coffee, who was filed for bankruptcy protection by creditors six months ago, began to achieve the overall profit of the group in May this year, meeting this year's annual target ahead of schedule. In this regard, many netizens also joked that I was one of them.

Luckin Coffee logged on the hot search list of Weibo again.

This is good news.

Luckin Coffee realized the overall profit of the group.

This morning, several media reported that Luckin Coffee, who was filed for bankruptcy protection by creditors six months ago, began to achieve the overall profit of the group in May this year, meeting this year's annual target ahead of schedule.

In this regard, many netizens also joked: "I have a contribution here."

The news shows that Luckin Coffee made an overall profit of tens of millions of yuan in May and June this year. In addition, in today's media reports, a lucky employee said: after announcing the overall profit, Luckin Coffee Chairman Guo Jin set a "more radical" goal.

However, up to now, Luckin Coffee has not responded to the issue of # Luckin Coffee realizing the overall profit of the group.

There is also bad news behind the good news.

There is a serious loss of personnel of Luckin Coffee on the Internet.

According to media reports such as Tech Planet and Sina Finance, Luckin Coffee lost a lot of staff and many people were poached to Lu Zhengyao's new startup.

To this end, Luckin Coffee also made some "retention" decisions-a pay rise.

In order to attract and retain talent, Luckin Coffee gave his employees a salary increase and a big pay rise. according to reports, many lucky employees have a salary increase of more than 50%, and the salaries of some key positions have directly doubled or even higher.

On May 12 this year, the news that Luckin Coffee founder Lu Zhengyao opened another 500 noodle restaurants has almost become the focus of attention of the whole network.

In early April, Lu Zhengyao began to prepare a new business plan-the catering brand "small noodle diary" business, after several media reported that Lu Zhengyao's business practice was to fully open the noodle restaurant. At present, it will open 500, but "small noodle diary" may in the future absorb other snack brands as a food city, and eventually turn the project into an online APP.

It is not difficult to find that Lu Zhengyao deliberately copied what he had done on Chellona chauffeured cars and Luckin Coffee.

In other words, what Lu Zhengyao needs most in this wave of operation is capital and a large number of talents, while in the early "Xiaomian Diary" project, the organizers were the old Shenzhou Department (Shenzhou Youche, Shenzhou car Rental) and Luckin Coffee's original team, including Luckin Coffee's former CEO Qian Zhiya, Ruixing Vice President Li Jun, Ruixing Vice President Zhou Bin and other core staff. Lu Zhengyao has successfully poached part of the core staff of the former Luckin Coffee.

Lu Zhengyao had the idea of "poaching people" as early as January this year.

In January, it was rumored online that Luckin Coffee executives collectively dismissed Guo Jinyi, the current chairman of Ruixing, because Lu Zhengyao was planning a "comeback" plan, which refers to Lu Zhengyao's heavy blow to a new shared space project.

A source said at that time that Lu Zhengyao intended to poach Luckin Coffee's technical team to participate in its new project and called on the old department to join the shared space with "bright prospects".

Returning to Luckin Coffee's theme, if the news that "Luckin Coffee made an overall profit in May and June this year is true, the amount is in the tens of millions of yuan", it means that Lucky has become the first profitable local coffee company, but in spite of this, in today's highly competitive coffee track environment, it is also one of the new challenges for Luckin Coffee.

It is understood that as of May 31 this year, Luckin Coffee has a total of 5124 stores across the country, including 3949 direct stores and 1175 franchise stores. Luckin Coffee plans to open 4800-6900 direct stores in 2023.

Finally, in the highly competitive coffee track environment, how far can Luckin Coffee run? Can 4800-6900 stores be realized as scheduled by 2023?

Obviously, so far, these questions are still question marks, and the answers need more time to verify.

* Image source: Internet

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