Lucky's former boss Lu Zhengyao opened the new brand funny noodles, the time of establishment of the company.

Here comes the "last stop" for Lu Zhengyao to start a business.

On August 8, Lu Zhengyao returned to the world, and his new brand, "funny noodles", was officially launched.

According to related sources, Lu Zhengyao's "interesting noodles" has opened stores in Chongqing and Beijing. The first store is located at No. 16 Financial Street, Jiangbei District, Chongqing, and the other is on the B1 floor of Beijing's Fenghuanghui Shopping Mall. The SKU includes 11 kinds of noodles, 9 kinds of gravy and 6 kinds of ice powder.

It is worth noting that after a number of media field visits, it was unexpectedly issued that this "funny noodle" brand has a "lucky flavor".

But for those who have previously paid attention to the brand "funny noodles", this is to be expected.

Long before Lu Zhengyao's noodle shop plan was exposed, people in the industry speculated that Lu Zhengyao was trying to create a new noodle shop business through the myth of "lucky".

This speculation was also verified by the decoration style of Lu Zhengyao's first noodle shop in May.

Before this, the decoration style of the first store of "fun noodles" is mainly Japanese style, which is quite similar to the style of the Luckin Coffee brand before.

In this official opening of the "fun noodles" business model, the store does not set up kitchen, wok and other kitchen utensils are placed directly on the bar, and Lucky's automatic coffee machine model is also very similar. It is understood that "fun noodles" from cooking noodles, adding seasonings and dishes to serving soup takes only about 5 minutes.

In addition, "fun noodles" is also in the form of an order from Mini Program. According to WeChat Mini Programs's page, users can choose to eat in a restaurant or pick up by themselves.

The difference is that "fun noodles" may employ more employees.

According to statistics, a "fun noodle" store has a total of eight employees, including five people in the back kitchen, three people at the front desk and three people in charge of opening the store, which means that the labor cost of "fun noodles" is higher.

According to 36 krypton, a person close to "funny noodles" said: at present, there are more than 1000 employees of "funny noodles".

In terms of the speed of opening stores, according to Meituan's data, "funny noodles" has expanded 64 stores in 14 cities, including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Xiamen, Jinan, Tianjin, Shenyang, Xi'an, Nanjing, Wuhan, Chengdu, Chongqing, but the opening of some cities has been delayed due to the epidemic.

At present, the addresses of shops in Beijing, Chengdu, Chongqing and Shenyang can only be found on WeChat Mini Programs, but a source said: this may be because the system is under construction, such as the shops in Xi'an are already in trial operation.

Judging from the practice of the "funny noodle" brand above, it is consistent with the initial guess of the industry: the play of "funny noodles" is to copy the model of "Luckin Coffee", so "funny noodles" is likely to follow the old path of Luckin Coffee and expand stores rapidly. savage expansion, there may be other categories in the future.

The practice of "fun noodles" is to roll out the noodle shop in an all-round way. at present, it will open 500 noodles first, but in the future, "fun noodles" may absorb other snack brands into a food city, and eventually turn the project into an online APP. Obviously, although Lu Zhengyao single-handedly laid down the river and mountain "Luckin Coffee" overturned, but his ambition is still there.

This time, "funny noodles" is also different from Luckin Coffee: the opening of "funny noodles" stores in Chongqing and Beijing did not use "large coupons" to attract customers on the opening day.

On the opening day of "funny noodles", there was only a 12% discount for "overlord minced noodles" and a 34% discount for Qinliang brown sugar ice powder. Compared with Luckin Coffee's practice, the discount for "funny noodles" is really small.

But according to the "fun noodles" staff revealed: the next "fun noodles" will soon reach consumers, fast store opening, rapid issuance of coupons may be the next thing to do.

In fact, opening a shop is what Lu Zhengyao's team is good at, but the "interesting noodles" opened by Lu Zhengyao this time looks mediocre and hot, and people pay more attention to the matter of "Lu Zhengyao starting a business again."

However! "Lu Zhengyao re-start a business" itself is also facing great challenges, at that time, many media described this as "Lu Zhengyao's last blow."

So far, the 52-year-old Lu Zhengyao is burdened with a "total amount of execution of more than 2.1 billion yuan", while Lu Zhengyao has no enforceable assets and has been reduced to a man of bad faith.

So, can Lu Zhengyao, who has fallen from a Forbes tycoon to a heavily indebted "negative Weng", still be able to start a business and turn around? Can its noodle shop business start like the Luckin Coffee brand?

Obviously, under such circumstances, no one can give an accurate answer to the above questions.

* Image source: Internet

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