Lucky no longer loses money, lucky raw coconut latte coffee tastes good, why fire lucky coffee is the most worth drinking drink

Luckily, the founder went to sell noodles, and Luckin Coffee, who rebuilt the great cause, no longer lost money.

On the evening of August 10, Luckin Coffee once again received the news of "financing" after delisting from the stock market.

Luckin Coffee is planning a new round of financing, including Star Nach Capital, the industrial capital investment platform of the five Star Holdings Group, according to the Financial Associated Press and Blue Whale Finance.

According to the interface news report, the "Sinach Capital" involved in the news said: it is a potential participant in the new round of Lucky, but it cannot be said to be a definite participant yet.

In addition, the Financial Associated Press report quoted investors as saying that if Luckin Coffee can be cut clean from the past, he still has a chance to develop as a normal business project and rely on real revenue to go public.

But for this matter, Luckin Coffee's response is: there are no financing arrangements in the near future.

This is the second time that Luckin Coffee has heard the news of "financing" since NASDAQ delisted.

On the evening of March 16 this year, Luckin Coffee announced on his website that he was in exclusive negotiations with trusted investors to raise at least 250 million US dollars, which immediately attracted everyone's attention.

On the evening of April 15, Luckin Coffee received the first round of financing after the financial scandal, and the two major shareholders came from Daqing Capital and pleasure Capital.

At that time, this round of financing, for Ruixing, was defined as the re-choice of capital to believe in Ruixin, and it was also an important part of Ruixing's great cause of reconstruction.

From the current management level of Luckin Coffee, the current Luckin Coffee is no longer the Luckin Coffee who used to only burn money crazily.

A week ago, Luckin Coffee landed on the Weibo hot search list again and brought you a piece of good news-Luckin Coffee realized the overall profit of the group.

To put it bluntly, "Luckin Coffee finally got rid of the state of losing money and began to make money."

The hot search list shows that Luckin Coffee made an overall profit of tens of millions of yuan in May and June this year. Guo Jin, chairman of Luckin Coffee, set a "more radical" goal after announcing the overall profit, said one Ruixing employee.

However, so far, Luckin Coffee has not responded to the issue of # Luckin Coffee realizing the overall profit of the group. Among them, some media reported that Luckin Coffee CEO Guo Jinyi said that the financial report would be released after the official completion of the audit report.

However, Luckin Coffee's profitability can also be predicted from the sales of many of his recently launched "online celebrity" products.

For example, Luckin Coffee's "Coconut Juice Coffee Series" listed in the early summer of this year has been well received by many consumers.

An advertising video of "Ruixing YYDS" has attracted wide attention from many netizens only half a day after it was launched. The video bilibili received more than 700000 views, and later became popular on social platforms such as Douyin and Xiao Hongshu.

As a result, Luckin Coffee's "raw coconut latte" is on the rise.

Luckin Coffee's raw coconut latte officially returned on May 31 this year, and a few hours after the product was launched, # raw coconut latte # quickly rushed to the hot search list of Weibo topics, indicating the popularity of Lucky's raw coconut latte. and equally popular products are meteorite lattes, thick milk lattes and so on.

The speed of the raw coconut latte out of the circle, in a more sense, means that Luckin Coffee returns to the vision of consumers.

In addition, today's Luckin Coffee is no less rhythmic in creating new products than Starbucks or Xi Tea. Lucky has almost maintained the mode of launching new products almost every week. So that some people (I am right) want to seriously choose a lucky product to test (evaluate) addiction.

In stores, as of May 31 this year, Luckin Coffee had a total of 5124 stores across the country, including 3949 direct stores and 1175 franchise stores.

In fact, as early as December last year, it was reported that more than 60% of Lucky's direct stores had made a profit in November 2020.

Generally speaking, after Luckin Coffee was exposed that he had made financial fraud, voluntarily admitted financial fraud, delisted from NASDAQ, a major change of leadership, and heavy penalties, Luckin Coffee is no longer the Luckin Coffee he used to be.

The overall profit is only the beginning of Lucky. As mentioned above, Luckin Coffee Chairman Guo Jing has set a "more radical" goal, so it is not difficult to guess that Ruixing may have more action in the future.

* Image source: Internet

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