American National Basketball Association superstar Jimmy Butler and Shopify co-founded the coffee brand!

Sounds like a joke. But it's true! NBA basketball star Jimmy Butler has officially launched a coffee brand! The 32-year-old Miami Heat star launched his own coffee brand, BIG FACE, in Orlando, Florida, during the COVID-19 epidemic in 2020, and announced plans to join Shopify's creators to upgrade his Bigface coffee brand, CNBC reported.

If you like basketball, then you must know Jimmy Butler! He is currently one of the hottest players in the NBA, playing for the Miami Heat. Next, let's introduce his "record". He was selected in the NBA all-Star team five times, the NBA Best team four times, the NBA Best defensive team five times, and was the NBA steals king of the 2020-2021 season.

Butler himself is also a big fan of coffee, and according to him, he usually has the habit of drinking coffee. Coffee is his second interest besides basketball.

Many domestic friends do not know Shopify, here to give you a popular science. Shopify is a multinational Canadian e-commerce company headquartered in Ottawa, Ontario. It is also the name of the proprietary e-commerce platform for online stores and retail outlets. The Shopify platform provides a set of services for online retailers, including payment, marketing, transportation and customer participation tools.

According to public data, more than 1.7 million enterprises are using the platform as of May 2021. At present, Shopify is the largest listed company in Canada by market capitalization. Total revenue for the whole of 2020 was as high as $2.929 billion. It is known that Jimmy Butler has joined shopify's creator program, but does not have to share revenue with shopify, he will receive all the profits of the coffee brand. At the same time, Shopify can also use Butler's name, image and portrait for promotions.

In order to catch up with the coffee wave of International Coffee Day on October 1, Butler launched the big face coffee brand before Friday. While Butler admitted in an interview with CNBC that his goal was not to be a "master coffee maker", he added that he was taking the business seriously. According to Butler himself, before starting the Bigface coffee brand, he and his partners tasted a large number of coffee beans of different origins and roasting degrees, and finally decided on their favorite coffee beans. At the same time, in order to consolidate the bigface brand's basic knowledge of coffee, Butler and his party also went to coffee farms, including Costa Rica, to study the coffee business, in order to give the bigface coffee brand "soul"-to use the brand to tell the stories behind coffee beans, coffee farmers and producing areas.

Not only that, Bigface also won the bid for coffee beans at the Excellence Cup auction last August. Buy more than 1000 pounds of high-quality Salvadoran coffee for a total price of more than $65000. All big face coffee types (espresso, macchiato, cappuccino, latte) currently sell for $20. I would like to add that the price of Starbucks coffee in the United States is between $2 and $5. So do you think the price of bigface is worth it?

According to Researchandmarkets, the global coffee industry was worth more than $102 billion last year and is expected to grow at a compound annual rate of 4.28% by 2026, which shows that the current coffee market is still very profitable! When Butler was asked about bigface's sales, he said: "money is not a problem for me. I think basketball has always been an important source of income for me and my family. (Versailles spoke)

The coffee business is another challenge for Butler, who told reporters that at the end of his basketball career, he will make coffee part-time in a coffee shop in Miami or San Diego, although his flower-drawing skills are not yet reliable.

Photo Source: Internet