Starbucks launches coffee night chat holiday activities what is the reason why the coffee name corresponding to the Starbucks cup is misspelled?

Do you remember the atmosphere group of Starbucks?

In December last year, a netizen was greatly inspired to post on moments: "I haven't quite figured out what the occupation of the group of people sitting in Starbucks with laptops is. Today, a friend told me the answer." that's the Starbucks atmosphere group.

Then this matter continued to ferment caused a lot of hot discussion, but also by the way let the star father a big fire.

The main cause of Xing's father's fire at that time can be attributed to the change of the "high above" attribute in the past.

Just tonight, Father Xing suddenly changed his aloof image again.

On Oct. 19, Starbucks posted a message on its official Weibo saying: Starbucks is doing the show! # Coffee Night chat # debut!

So far, the topic has generated 19.531 million views and triggered 1021 discussions.

It is said that Starbucks rarely takes the initiative in commercial advertising, and brand promotion does not rely on advertising, but Star Dad is the benchmark of marketing and the coffee chain brand that is best at doing Internet business.

But there is a reason for Starbucks' success. In recent years, coffee giant Starbucks seems to be getting closer to consumers. One of the reasons: father Xing is very good at "flirting" young people and winning the hearts of young people, so as to attract the attention of the media and users. Every small move can attract a lot of media coverage, so that communication can achieve twice the result with half the effort.

For example, when it comes to Starbucks'"medium / large" cup, when it comes to Starbucks' cup, no one knows the movie clip of teacher Luo Yonghao's "self-slap". Why Starbucks' common cup is medium cup / large cup / super cup without small cup is still the focus of many users.

For example, for those customer names that have been misspelled, it is a common phenomenon for Starbucks employees to write wrong names in the industry and consumer circles, and even become a "stem" for many peers to make fun of Starbucks, with "expert" analysis. this is a trivial joke that Starbucks deliberately plays on its customers' friends in order to increase its brand exposure, because when Starbucks miswrites its customers' names, it will lead to a lot of discussion. In this way, father Xing has actually saved a lot of money on publicity and advertising.

For example, Star Dad brings consumers closer through a variety of "marketing activities", and every time App launches an event, Starbucks is extremely popular. When it simply launches a campaign, App Starbucks is "squeezed" and then goes straight to Weibo's hot search list, which not only resonates with consumers through activities, but also promotes consumer function and marketing purpose on the other.

For example, Daddy Xing is very good at seizing the hot spots of traditional festivals and making use of the festive atmosphere and consumer interaction. This series of activities not only let consumers participate in them, enhance their sense of identity and loyalty, but also expand the influence of their own brands.

As we said before: Starbucks can be a tough marketing veteran driver in the industry, perhaps because Starbucks can accurately grasp the psychology of consumers, so as to stimulate consumers' desire to buy. In terms of marketing strategy, Starbucks is second. No one really comes first.

* Photo Source: for more information about coffee beans on the Internet, please follow the coffee workshop (Wechat official account cafe_style) for professional coffee knowledge exchange. Please add Wechat account kaixinguoguo0925.

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