Dior Singapore New Creative Cafe Dior Dior Coffee pop-up Coffee Cafe how much is a cup of new drink?

Dior has built a pop-up coffee shop in this country!

French fashion brand Dior Dior has opened a pop-up coffee shop Dior Caf é at the The Clifford Pier restaurant at the Fullerton Bay Hotel Hotel in Singapore, Yahoo News reported on Oct. 21.

At that time, the restaurant will be full of Mr. Dior's lucky stars. The origin of the lucky star is that Mr. Dior suddenly tripped over an iron piece of a metal star while walking one day, then was regarded as his lucky star through divination and fortune telling, and soon opened his own brand. Christian Dior became famous as soon as he launched his personal brand, and Dior became one of the most popular fashion brands.

So the lucky star is also one of the important symbols of Dior, redesigned by Maria Grazia Chiuri and combined with the classic tones and elements of the Dior 2022 early spring vacation series, the coffee shop is perfectly integrated with fashion to provide an elegant table art experience.

In addition to The Clifford Pier's signature cuisine, the coffee shop will also present a range of Greek cuisine, echoing the Greek mythological elements of the Dior 2022 early spring vacation series.

Cocktails are also specially prepared for Dior Caf é and their names are related to the history of Dior. For example, "Mizza" is the classic leopard print print of Dior, while "Nuit Jardin" means "garden at night", not only the name of one of the Dior haute couture watches, but also the garden that Mr. Dior loves.

This is not the first fashion luxury brand to open a coffee shop, and certainly not the last. And this pop-up cafe is not Dior's first cafe, and certainly won't be the last.

Before that, Dior opened two cafes, one in Seoul, South Korea, and the other in Tokyo, Japan. On the other hand, the cafe in South Korea has invited Picasso Pierre Herme from the dessert industry to participate in the management, offering an exclusive menu, including coffee drinks and high desserts, which are good-looking and suitable for taking pictures and clocking in.

On the other hand, the other Ginza in Tokyo, Japan, opened on April 20, 2020. Dior, a cafe in Tokyo, Japan, is located on the third floor of Christian Dior's largest flagship store in the world. It is also a coffee shop in cooperation with the French dessert shop Pierre Herm é s, and it is Dior's second coffee shop in the world.

The news that such fashion and luxury brands open coffee shops is really common in recent years. Gucci recently opened a pop-up shop in London. It is also known to all that Louis Vuitton LOUIS VUITTON opened a coffee shop. Before that, there were even hot searches. Louis Vuitton opened two cafes in Japan, and a latte sold for about 100 yuan.

In fact, many people go to these cafes not to drink that cup of coffee, but to drink the brand awareness, the well-designed decoration environment, and the photo used to clock in. They are not interested in what beans are used in the cup of coffee and what flavor they can taste.

What is the cross-border of fashion luxury brands? This has the same truth as the pursuit of capital for profit, and the reason why luxury brands spend so much effort on cross-border marketing naturally has its own purpose. With the rise of the coffee wave around the world, luxury brands have to find something new in order to be closer to young people, more approachable, so that more people can afford to clock in, so that they can spread more strongly.

So in front of the screen, will you go to a cafe run by a luxury brand?

Photo Source: Internet