Why do more and more people like to drink coffee now?

There are several factors.

First, Chinese beans are better than beans from other regions.

Coffee is imported, but coffee beans have been grown in China for many years, and Chinese coffee beans are used all over the world. Before the era of focusing on production, China's Yunnan, Fujian, Hainan and other provinces began to grow coffee. In recent years, in the trend of boutique coffee, Baoshan coffee beans in Yunnan, China are full and round, and begin to show their heads in the world. Many companies are also using Chinese coffee beans, such as Starbucks coffee.

Second, the cost of beans has been reduced.

There are not many cafes in China before 2012, and the price of a single cup of coffee is very high, coupled with the serious worship of foreigners and fawning on foreigners. In order to convince diners, shops usually use imported coffee beans, so the cost goes up, and the price per cup is bound to increase. Young people, ordinary white-collar workers and other people with relatively low financial power do not have enough spending power. Under the tide of boutique coffee, all kinds of independent cafes have been opened one after another. the poor competitive environment makes the price of single cup coffee begin to decline, while the quality also begins to rise, in order to attract consumers.

Third, the problem of large profits has been discovered.

All costs have been reduced, while the price per cup of coffee has been defined to a high level by Starbucks and some personal coffee shops, then profits have been revealed, and such profiteering things have been unearthed by more investors. Naturally, there are more shops.

Fourth, environmental issues

While there are more coffee shops around, 10 years ago, McDonald's and KFC also started the journey of espresso one after another, taking the road of specialization. The dominant problem has been slowly diluted by the market, and there are more and more places where authentic coffee can be drunk. Nowadays, the fast-paced lifestyle makes many young people need a place to relax and communicate.

Fifth, the price is too low.

As there are more and more independent cafes on the market, coffee beans from foreign well-known estates are easier to introduce and offer preferential prices than in the past. under the condition of low cost, the price is one layer lower. Looking back at the high prices of Nestle three-in-one coffee and gold series, many people's retaliatory consumption began.

So on the surface, coffee is becoming more and more popular in China, but in fact, it is determined by a series of market behaviors. when the sinking Chinese market and people can afford to buy coffee, they are more inclined to study and taste coffee culture, slowly becoming more and more popular. it's hard for people who like coffee to think about it.