The white rabbit milk tea you bought may be a fake! Guangming Dairy received 250000 compensation for the malicious use of the white rabbit trademark.

It's time for a wave of memories to kill! Raise your hand and tell the code worker that white rabbit milk candy is not your childhood memory? When I was a child, during the Spring Festival, my parents always liked to buy me my favorite white rabbit milk candy. Rich milk flavor, smooth and delicate, no matter how to eat never get tired of eating ~

I don't know if you have seen the good stuff of White Rabbit Milk Tea in front of the screen. After melting the rabbit milk sugar at home, some netizens added water, sugar, heated tea and pearls, and shared the "rabbit milk tea" made by themselves. But many people will share the following comment: "it's so troublesome, why don't you go and buy 'Internet celebrity White Rabbit drink Milk Tea'?"

Since when did the White Rabbit produce milk tea with granules? Holding a skeptical attitude, the codeworker decisively opened some yellow software and began to search for "White Rabbit Milk Tea". Boy, there is! Not only that, but also a lot of taste, French milk, energy black tea, white peach oolong, sea salt cheese, are popular tastes for young people. I wanted to boast that Bright Dairy can grasp the consumption trend and fully understand the preferences of contemporary young people. But take a closer look, no, it's just that the rabbit looks like it! It is not called "White Rabbit Milk Tea", but "Milk White Rabbit Milk Tea"! Another counterfeit product was found. So is the white rabbit milk tea on the market real or fake?

The truth will come out. Recently, according to the Daily Business News, two food companies infringed the trademark of "White Rabbit" because of the production of "Internet celebrity White Rabbit Milk Tea". Together with the sales firm, the trademark right of "White Rabbit" Fang Guangming Dairy was sued to Xuhui District Court. The court agreed that the act has constituted an infringement of the right trademark.

This time, the "Internet celebrity White Rabbit Milk Tea" is not only the same as the trademark of "White Rabbit", but even the name is copied from "White Rabbit".

Behind the online celebrity White Rabbit Milk Tea products are the unfamiliar Shandong Zhongertai Food Co., Ltd. and Shandong Dashu Dafut Dietary Food Co., Ltd., these two food companies use the brand reputation of White Rabbit to sell "classic three-in-one milk tea flavor solid beverage". Without knowing it, many consumers fell into a trap because of the childhood memories of the White Rabbit brand, buff blessing. It was only after the incident was exposed and continued to ferment that someone came back to buy a fake on their own.

In this regard, the majority of netizens said that the original "Internet celebrity White Rabbit Milk Tea" and "White Rabbit" have nothing to do with it, no wonder it is so bad to drink. In life, we often encounter fake and shoddy products, and if we don't pay attention, we will buy "Yue Li Yue", "Kang Shuai Fu" and "Leibi". Consumers absorb a large number of one-sided market information, resulting in the phenomenon that only fake goods are recognized but not authentic ones. Bad money drives out good will also reduce the living space of brand enterprises to a certain extent, further damage the brand image, and bring great economic losses for it. Therefore, while expecting consumers to develop the skills of "fire eye gold", the relevant departments should also step up efforts to crack down on counterfeiting and further improve the relevant laws and regulations.

At present, the Shanghai Xuhui Court of first instance ruled that the two food companies immediately stop infringing their rights and trademarks and compensate Guangming Dairy for 250000 yuan in economic losses and 6000 yuan in reasonable expenses for stopping infringement; the firm was ordered to bear joint and several liability within 30, 000 yuan.

Photo source: Internet, Weibo

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