Three young men in India resigned to start a coffee brand with round A financing as high as $6.5 million!

Just today, Sleepy Owl, a Delhi-based coffee brand, raised $6.5 million in growth capital in round A financing. The latest round is led by existing investors Rukam Capital, followed by DSG Consumer Partners, and Dexter Capital is the exclusive financial adviser for the deal.

Many people in China do not know much about the Sleepy Owl brand. Next, the codeworkers will take a brief look at the brand. Founded in 2016, Sleepy Owl has a diversified product portfolio, including coffee beans, hanging ear coffee, coffee cups and other peripheral products. The company was founded by Ajai Thandi, Arman Sood and Ashwajeet Singh.

It is reported that the three founders of Sleepy Owl have previously worked as lawyers and bankers. Because I like coffee but can't find good coffee, I just quit my job and devote myself to making fresh and delicious coffee. Since its inception in 2016, the company has shown a strong growth model. At present, it is known that Sleepy Owl has 1700 + pilot services for more than 60000 customers in Mumbai, Pune, Indore, Bhopal, Chandigarh, Chamo and other cities in India. Their products can be purchased on the official website, Amazon and Big Basket. Although Sleepy Owl started online, some products have been transferred to large modern trading stores for consumers to try out since its inception.

There was a lack of cold coffee supply in the Indian market, so Sleepy Owl targeted business opportunities and began selling coffee in bags and boxes and setting it up as a proprietary product of the brand. Although the coffee market in India is dominated by big brands such as Nestl é, ITC Co., Ltd., and Hindustan Unilever Co., Ltd., because Sleepy Owl is the leading brand of Indian Internet, he is the first to fill the gap of medium and high-grade food and is favored by many investors. And its theme of redefining the home coffee experience has also been sought after by consumers, who are willing to pay for products that are different from the existing products on the market.

Although the epidemic has dealt an irreparable blow to the global economy, Sleepy Owl has a much better chance of survival than offline stores. Ajai Thandi, one of the founders, believes that the epidemic has had a catapulting effect on the brand, although the brand's overall economic benefits have declined somewhat. But the agility and rapidity in the face of problems has put earnings back on track with higher numbers.

Archana Jahagirdar, the managing partner of the investor, shows confidence in the Sleepy Owl brand, believing that Sleepy Owl has the potential to become one of the fastest growing coffee brands. In the face of this round of financing, Sleepy Owl said it would continue to strengthen its marketing activities, further develop and expand its business, and establish a strong distribution network in India to meet growing consumer demand.

Sleepy Owl now employs more than 70 people and has a large baking plant and a dairy factory and packaging department. In terms of business development, the brand is looking for alternative dairy products and sugar-free drinks for people with lactose intolerance.

In fact, if in China, coffee brands like Sleepy Owl do not have much chance to stir up splash. But in India, the brand is targeting "locations" where the market is missing, and it can naturally catch fire. Who would have thought that these three young people set up their own coffee business empires just because they couldn't find their favorite coffee?

Source: Sleepy owl official ins account

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