Blue bottle Coffee business development and human production of Chao brand clothing and cooperation with the time-honored brand du Song'an pastry shop

Old fans of the coffee shop should know that blue bottle coffee has been "out of business" for a long time. Either open a shop with Chaopai or tamper with new furniture with the furniture factory. In fact, the purpose of various joint names is only to create a new series of products.

The coffee workshop reported on the "bad relationship" between blue bottle coffee and HUMAN MADE in a previous article. Their cooperation began with the opening of "Blue Bottle Coffee Shibuya Cafe" in April 2021. After that, Blue bottle and HUMAN MADE maintained a continuous relationship. In May of the same year, they also created "HUMAN MADE 1928 CAFE by Blue Bottle Coffee" in Kyoto stores, and soon set up a joint coffee shop in Harajuku's flagship store "HUMAN MADE OFFLINE STORE".

Recently, they have been exposed to make a big move again! On November 25th, HUMAN Made announced the upcoming cooperation on the official ins, and released four official pictures of individual items at a time. As a joint work of this return, there are a total of five items. These include hoodies, sweatshirts, long-sleeved T-Shirt, pocket T-Shirt and hats with the iconic heart-shaped logo.

The series is now available in HUMAN MADE OFFLINE STORE, HUMAN MADE 1928 and HUMAN MADE online stores on November 27. Each item reprocesses the color of the heart-shaped logo to blue, with "by BLUE BOTTLE COFFEE" text graphics. The price of the series ranges from 6380 yen to 34980 yen, which translates to about RMB 360-2000 yuan.

Do you think Blue bottle Coffee only cares about clothes? Dessert is also an area of bold innovation in Blue bottle Coffee.

Have you ever heard of sheep soup? It is also known as sheep soup jelly, is a kind of and fruit. Sheep soup comes from the Chinese climate and is called a local traditional dim sum when it is introduced into Japan. It is very famous in Japan, and it is one of the desserts that most Japanese people often get when tasting tea.

This time, Blue bottle Coffee and Matsuan, a 60-year-old store in Santiao, Kyoto, jointly launched coffee-flavored lamb soup. The cooperation of du Matsuan is famous for its traditional red bean pastry and is a famous dim sum house in Japan.

According to the official introduction, the joint product of Blue bottle Coffee and du Songan is specially designed for modern people.

The taste is light and not sweet. Each package of sheep soup contains six small pieces of sheep soup, each weighing about 55 grams. Taste is also different, respectively: matcha, chestnut, black sesame, red beans, lemon, coffee. The coffee-flavored lamb soup is made with cocoa powder, butter and chocolate in order to better integrate all kinds of ingredients and make the delicacies complement each other. The addition of brandy makes the overall taste of lamb soup more elegant.

Du Songan also warmly reminded consumers that if you want to consider the compatibility with the modified coffee-flavored sheep soup, it is best to pair it with lightly roasted fruity coffee.

Cooperation has both advantages and disadvantages for the two brands. Brand is often a key factor in consumers' decision to buy. The positive brand image will have a positive impact on the joint name, while the negative image will have the same impact on both sides. It can be said that Blue bottle Coffee has always had its unique vision in choosing partners.

To some extent, the co-signature is the binding of the two brands. But co-names can distinguish brands from competitors in a saturated market. Dim sum houses like du Matsuan are common in Japan, but innovative partnerships with blue bottle coffee will superimpose the brand effect. The interaction between Blue bottle Coffee and HUMAN MADE will bring exposure to new audiences on both sides.

As for the blue bottle coffee that is about to open in Shanghai, I don't know what kind of dream linkage the brand will have?

Photo source: blue bottle coffee ins, blue bottle coffee official website, du Songan official website

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