Byte beat registers "byte tea" and "ByteTea" tea trademarks, and Douyin is going to start selling milk tea?

Douyin, I believe everyone has played it! This is a simple video sharing application that encourages expression, communication, recording and creation. Here, users can create and share videos on any topic, and many people use it to share life and interesting things.

Douyin was founded in September 2016 because the software's users are very active and the number of users continues to grow at a frenzied rate. In China, Douyin has created a full-age short video community platform, which has become a new generation of traffic passwords.

How did the software come out of nowhere? In fact, it is a short video social software hatched by byte jump. According to the company, Douyin is owned by Beijing Microbroadcast Vision Technology Co., Ltd., which is 100% owned by Watermelon Video. Behind the watermelon video is Beijing Byte Jump Network Technology Co., Ltd., which made an angel round investment in Douyin at a price of millions of yuan in 2017.

Having said so much, are you thinking about what it has to do with today's title? Don't worry, straighten out the relationship before you start, which is good for you to understand the coquettish operation of these bosses in front of the screen.

On November 26th, Beijing byte beat Network Technology Co., Ltd. applied for registration of several "byte tea" and "ByteTea" trademarks, and the international classification involved beer beverage and convenience food, according to Tianyan check information. At present, the trademark status is in trademark application.

When we pushed the time to mid-November, the topic of "a marked decline in domestic income growth with a jump of # bytes" appeared on Weibo. Financial Economic and Social report: according to byte jump insiders, the Department of Commercial products held a general meeting on November 18, which revealed that domestic advertising revenue stopped growing for half a year. According to byte jump's 2020 earnings report, advertising revenue accounts for 77% of actual revenue.

Now advertising revenue stops growing for half a year, which may mean an overall slowdown in byte revenue growth. The person also revealed that revenue from Douyin has stopped growing, while another core product, Jinri Toutiao, is even on the verge of losing money.

On November 23rd, according to 36 krypton, byte jump completed advertising revenue of about 115 billion yuan in the first half of this year, achieving double-digit growth and close to achieving the original target. Entering the third quarter of this year, the growth rate of word-hopping advertising revenue dropped significantly. Compared with the first half of the year, the month-on-month growth rate of advertising revenue in some months in the second half of the year has been very small, close to zero growth.

Combined with the above, many netizens began to brainstorm, thinking that Douyin will not start selling milk tea in order to expand business, right?

KuaiBao, a Chinese drink, immediately sought confirmation from the relevant parties, but did not get a response.

When you play Douyin, it should not be difficult to find that there are a large number of Douyin users, and most of them are young people (although many uncles and aunts are also producing interesting content. Dog head), this and the current milk tea consumers have many common characteristics.

Big traffic, big business opportunities. In July, Douyin officially released for the first time that the number of global monthly active users exceeds 500m, with domestic data accounting for the majority. Douyin was released overseas under the name "TIKTOK" in 2017, and the app is also very popular abroad. If Douyin wants to open a milk tea shop, then as the traffic itself, Douyin at the beginning has a certain amount of consumption base. And the accurate analysis of big data era is also conducive to Douyin fully combined with consumer demand to adjust products.

The carrying capacity of Douyin is obvious to all. On Douyin, the theme of a short video can go viral on the Internet, and some brands have even used technologies such as Douyin Challenge to allow users to generate brand-related content. Unlike traditional advertising, Douyin marketing costs are low, the operation is simple, and the data results are visual.

Of course, those of you who are concerned about the coffee workshop should also know that the volume in the tea industry is very serious and the elimination rate is very high. China Post, Xiaomi, Nongfu Spring and many other brands are aimed at the profiteering tea market, but the influx of capital can only make the competition to the direction of anxiety. Again, product quality is the king.

Photo Source: Internet